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SmartSearch strikes AML customer verification deal with Zoopla

The Leeds-based tech platform is is now providing its customer verification system to Zoopla's could-based software Alto.

Nigel Lewis

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Zoopla is to benefit from SmartSearch’s state-of-the-art AML verification platform, which accurately identifies customers in just two-seconds.

The anti-money laundering specialist is now providing its customer verification system to Alto, the cloud-based software for agents and part of Zoopla. The platform’s customers will be able to streamline the AML process and meet their legal requirements quickly and easily, without leaving the software platform, while their agency is protected against fraud and money laundering.

SmartSearch’s system negates the need to use physical copies of documents and uses credit reference data, combined with trusted public sources to generate a composite digital identity that is virtually impossible to fake. All it needs is the name and address of the customer, date of birth is optional, and the system will return a pass or fail.


Link to Anti-Money Laundering featureJohn Dobson (pictured), CEO of SmartSearch, explains that because criminals are using cutting-edge technology to create fraudulent documents, it’s imperative that everyone involved in the property buying process uses the most effective methods to prevent money laundering.

“As a disruptor which has successfully changed the property industry, the Zoopla family of brands has constantly been at the forefront of developing new technology,” says Dobson.

“Its system is designed to make the process of finding a house as simple and efficient as possible. This philosophy completely matches with our ethos at SmartSearch, as our customer verification platform is designed to make the process of on-boarding new clients as effective as possible.”

Zoopla’s chief commercial officer, Andy Marshall, adds: “This integration with SmartSearch is a real milestone on our journey. We’ve been very impressed by the ease of use of the SmartSearch system; it provides a one-stop-shop for our anti-money laundering checks and the searches can be completed in seconds, providing a big benefit to our customers.”

December 13, 2021

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