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Social media wins deal for Benjamin Stevens

The Negotiator

The Rise - Alperton, NW London - development

Benjamin Stevens Estate Agency has won the contract to act as the sole agency for Metropolitan Thames Valley for all five phases of ‘The Rise’ in Alperton, North West London.

The contract didn’t come via the usual channels of contacting the developers requesting a meeting, instead, the developers contacted Benjamin Stevens having seen their social media marketing campaign, asking to speak to the Wembley Hub team after seeing its Facebook Group.

Benjamin Stevens launched its first hub in September 2018, covering the Wembley and Harrow area and drummed up attention through social media.

Metropolitan Thames Valley got in contact and asked the Benjamin Stevens team to pitch for the sole agency agreement.

Benjamin Stevens won the contract for all five phases of the build – 51 private sale flats, ranging from 1 beds, 2 beds and duplex 3 bedroom flats available. All of the 2 and 3 bedroom apartments come with an allocated parking bay. Phase 1 and two are on the market now.

The whole project is due to be completed by April 2019.

Benjamin Stevens has a full marketing suite and a full marketing campaign across all social media outlets will publicise the properties.

Steven said, “While I am a firm believer in maintaining personal contact with your clients, there is no denying the power of social media as marketing tool. It’s often hard to measure whether social media marketing campaigns are successful, but with this particular partnership with Metropolitan Thames Valley, we can see how staying current can become new business.”

April 4, 2019

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