Revealed: How Spicerhaart’s new Partner model works on the ground

Spicerhaart has revealed the structure of its new Partnership programme being implemented rapidly across Haart and its other brands including Butters John Bee.

As reported before, the company is introducing the scheme in existing areas as well as to drive growth in new ones with those involved relying on regional property centres for logistical support as well as its national call centres.

Spicerhaart has now told The Negotiator how this will work in practice.

• Property Centres and partners will be lead by Area Partners, an example being Ross McKenzie in Bristol.
• These Property Centres not only have their own sales activity, but they also support the Partners with admin and sales progression too.
• Each area will also have a senior local representative leading both the local partnership operation and the traditional branches, who will be known as an Estate Agent Director (EAD).
• Spicerhaart is also recruiting a Partnership Director for each region, who will work with the EAD but with a specific focus of attracting, recruiting and developing Partners, and the first is expected to be appointed for Leicestershire.

“Spicerhaart have created this role to ensure that they pick the right people and support them in their development,” a spokesperson says. “They’ll also work to retain the existing Partners, many of whom have years and years of experience with the company.”

This structure is supposed to be a triangular model with the Area Partners, the EADs and the Partnership Directors all working together.

The first of the EADs to be hired is John Cameron (pictured, above), 32, who has worked in the industry for over 10 years.

Since joining Haart earlier this year he has rocketed into a top role. He will now lead the company’s new area team covering South London, Kent and spearheading growth into Sussex and Brighton.

Paul Smith, CEO of Spicerhaart, says: “Estate agents that have no interest in changing the way they do business will be left behind. We’re known as a company that moves with the times and we listen to our clients’ needs. They’re used to an instant service and by adapting the way we work we will be able to respond to those needs.”