Spicerhaart has undertaken a major investment into its estate agency signs with a rethink of the traditional board.
New eye-catching For Sale, Sold, To Let and Let signboards have been unveiled by Haart, Butters John Bee, Haybrook and Darlow and are popping up across the UK.
The ubiquitous hangman-style board design has been replaced by a slim flagpole style in the brands’ vignette-style colourways.
Spicerhaart Group Managing Director Antony Lark said, “We’ve always been renowned for having striking designs as we recognise how important it is to keep refreshing our marketing materials every few years in order to attract attention and make our mark in a very crowded market place.”“The design takes us back to the early days of Spicerhaart when we had slim flagpole-style boards,” said Antony, “but many agencies copied us when we went to our square-shaped hangman-style so we have gone back to our roots. Our distinctive style of boards can be seen from a distance and really stand out against our competitors.
“We’ve changed our styling completely over the last year, updating our look and the messages we are trying to get out to the public as we move from ‘service and everyman’ to ‘innovator and creator’.”