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Hybrid agency wars: Strike is now the No.2, says comparison site

The online agency's 'free to use' model is gaining traction, helping it leapfrog rival Yopa, it is claimed.

Nigel Lewis


Competition is hotting up in the hybrid estate agency and although overall the sector has failed to make major inroads, a battle royal is under way to be the No.2 in the market after Purplebricks.

Strike – or HouseSimple as it used to be known – has been mounting a major effort to dislodge Yopa from its No.2 position using its ‘free to sell model which it is now rolling out across the UK.

And it is working – according to figures from estate agency comparison website OnlineAgentPicker Strike now as 14.5% of the hybrid market ahead of Yopa with 10.72%.

This compares with six months ago when Strike had 9.64% and Yopa had 18.03%.

Strike is free to use by vendors and generates revenues from the suppliers of accompanied viewings, mortgage advice, removals services and premium portal listings.

“Market share growth in [the second half of 2020] has been incredible, we are delighted with our progress since we launched Strike on July 21st 2020,” says Sam Mitchell, CEO at Strike (pictured).

“We have built a platform that people are really engaging with, and customer feedback has been exceptional. It is really satisfying to see us overtake both online and traditional competitors.”

Both have a long way to go to catch up with Purplebricks, which currently holds just under half of the entire hybrid/online estate agency sector.

OnlineAgentPicker, which helps consumers pick the most effective online agent, says its research shows Yopa is the best of the bunch based on its price, TrustPilot and AllAgents scoring, followed by EweMove and Strike. Purplebricks is 10th.

January 20, 2021

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