Communication has always been incredibly important, from the days of semaphore flags to live radiowaves from earth to spacecraft.

Taking the business of estate agency to another level, The Property Franchise Group has launched a bespoke Customer Relationship Management (CRM) system, the first of its kind, they say, in the industry.

The new CRM platform manages their automated, personalised and brand compliant email communications ‘24/7’ to prospects, leads and ex-customers through a central GDPR compliant platform, creating consistency across all communications to its customers.

It’s a big challenge – to ensure that two million customers of the Group’s five brands and 300 high street offices receive the right communications and local content, based on their behaviours and actions.

Kate Toland, Group Marketing Director, said, “Our strategy is to develop digital customer-centric communication with everyone who interacts with the Group’s traditional brands.

“We are enabling the “High Street” brands in our Group to fight back!”