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    GDPR compliance checker

      A leading property marketing platform has launched a service that automatically enhances property photos taken by agents to create more professional images. PropertyBox from FocalAgent upgrades images but also blurs out faces, car number plates and personal photos to keep images GDPR compliant. The challenges of keeping property photos compliant came to light last year during a BBC investigation when an agent in Devon was forced to apologise after material within a virtual tour it uploaded to the portals included the home owner’s sensitive personal information. FocalAgent says its new app also creates professional-looking images in seconds and enables smaller estate agencies to reap the benefits of high-quality visual content. The photo makeover service, which uses advanced digital tools including artificial intelligence, provides vertical correction, brightness adjustment, colour enhancement, shadow boosting and blue-sky replacement. FocalAgent Chief Executive and former Purplebricks UK boss Lee Wainwright adds, “Rather than wasting precious hours editing their photos, PropertyBox does all the hard work for agents and, with an instant turnaround, helps them get listings live faster. “This frees agents up to get on with what they do best – attracting more potential buyers, making more sales and winning more instructions. We know it…

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    Latest property news

    Property platform launches photo service that checks images for GDPR compliance

    FocalAgent's new PropertyBox tech is designed to offer smaller agents the ability to upgrade images and blur out any sensitive information.

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  • Latest property news
    Latest property news

    KeyAGENT and Audioagent merge to form property marketing services giant

    Three of the UK’s leading property marketing brands for estate agents have merged. Audioagent and KeyAGENT including its floorplan and photo enhancing service PropertyBox are to become one. All three, which produce property marketing content for estate agents to help them better market properties, are to relaunch as one service after the New Year and will be called FocalAgent with a new 13,000 sq. ft headquarters in East Croydon (pictured, below) and a combined staff count of 120 people. It is claimed that that the merger will create the UK’s largest outsourced property marketing supplier. It will offer video, photography, EPC and floorplan production services. As a combined entity the two companies last year produced content for over 150,000 property listings. The new company says it has plans to increase its market share in the UK and expand overseas into other property markets. Property marketing Eight-year-old company KeyAgent and its PropertyBox product provide mainly photos and floorplans via a national network of over 750 photographers and works with over 1,500 estate agency branches. Audioagent, which is also eight years old, focuses more on video content but also offers photography and floorplan services. “Over the five years we have been working…

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  • Latest property news
    Latest property news

    Can a property photo say more than a 1,000 words?

    Property photo and floorplan enhancing software PropertyBOX is inviting 200 agents to trial its updated product which, it claims, increases clicks on Rightmove by 20%. Developer KeyAGENT says its enhanced property photo enhancing suite now has a better look and feel including a new user interface and that this 2.0 version can be trialled for free with unlimited for free by agents quick enough off the block. Last year the company launched the product and invited 100 agents to trial it including Thorney Groves, a nine-branch agency operating across North, South and Central Manchester, and eight-branch agency Fenn Wright operating in towns all along the A12 in Essex and Suffolk. “You could technically operate a business without email, but why would you? Using PropertyBOX is kind of like that. It’s an obvious choice for us.” says Matt Smith, Residential Sales and Lettings Director at Thornley Groves (pictured, left). James Gunther (pictured, right), a director at Fenn Wright, says: “PropertyBOX has been a big time-saving measure for the whole team. It’s been a really helpful tool for marketing properties to a higher standard.” Agents wanting to sign up to be one of the first 200 agents to try the new version…

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