shopfitting

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    Marketing

    Window shopping

    To borrow from Mark Twain, reports of the death of the high street estate agency have been grossly exaggerated. In fact, they are thriving, as Richard Reed reports.

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    Marketing

    Window of opportunity

    People are returning to the high street and the estate agent’s office has never been more relevant – but the retail experience is like nothing you’ve seen before, says Richard Reed.

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    Products & Services

    Working 5 to 9

    Lisa Isaacs asks whether agents should bother staffing their branches on a 9 to 5 basis when the High Street is taking on a more social, after-dark incarnation.

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    Features

    High Street strut

    It’s as important as ever for your branch to be fresh and welcoming, says Richard Reed. He spoke to the shopfitting specialists who can achieve just that.

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    Features

    ‘Distance selling’: COVID-proofing your branch

    “Welcome to my office but don’t stand there, sit on that or touch this.” Welcome to agency branches in the COVID-19 era, says Lisa Isaacs.

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    Latest property news

    Fine & Country Jersey

    Luxurious new headquarters have been created for Fine and Country Jersey.

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    Marketing

    why estate agency branches matter, even in a digital world

    Agents with High Street branches have a unique brand-raising, trust-gaining opportunity. Now is the time to edge ahead with a new look, says Lisa Isaacs.

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    Features

    Are High Street branches becoming less relevant?

    PwC decribes the ‘new reality’ – a consumer landscape where people prefer to shop online, and, increasingly, eat, drink and entertain at home. So, asks Lisa Isaacs, where do estate agents feature in the future of the High Street?

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    Features

    How traditional agents can take on the hybrids

    While high street agency has, no doubt about it, been affected by the so-called ‘disruptors’, it seems that their route to riches is still being paved by investors rather than customers. And investors eventually get tired of propping up disruptors who fail to present profits. The costs involved in launching a new online business are considerable, one of them being getting their brand recognised, trusted, respected and, as you will know, that also takes time when you have no history, no presence, no household brand. These things are the diamonds that ‘traditional’ agents (or ‘normal agents’ as a friend said to me the other day) already have, so let’s polish them up, make them sparkle, bring in the business! We asked some of our specialists for their tips to bring a little new Spring bling to your business. BOARD DECISION The first thing that any person considering buying, selling, investing or renting sees, often even before they have realised they want to do so, is a board. The agent’s board is so important that even ‘disruptors’ have them. All the proptech in the world, it seems, cannot top the humble signboard. Here’s a great statistic: “It only takes three people…

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    Features

    New Year, new look

    Does your office look hot on the high street? Or not? Joanne Christie investigates what you can do to smarten up your image while carrying on the business.

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