Social media is a vital tool that can promote and amplify your brand online, says Tara Dulake, especially with the multiple channels available to communicate with your target audience.

Getting a social media marketing agency to help with social media isn’t necessarily the right route for every business, says Tara Dulake. You can create your own great profile on a very…

There are common positives and negatives in your social media strategy that you should either abandon or embrace, says Tara Dulake.

In recent years, the public relations industry has been revolutionised, largely thanks to the power of social media, says Tara Dulake. It lets us publish our thoughts on an event instantaneously, which,…

2018’s been an eventful time for social media with even more features and fun quirks released this year. Tara Dulake reviews the highlights and new feature additions of some of the key…

Rather neglected as a social media platform, Pinterest, says Tara Dulake, is an online pinboard that can be a goldmine for agents.

Twitter is, says Tara Duake, undoubtedly one of the most fascinating platforms in relation to the other social media mavericks – Facebook, LinkedIn, Instagram and Pinterest – and we love it!

Facebook Marketplace is used by 800 million global buyers and sellers every month, says Tara Dulake, and now it is marketing rental properties from Zoopla and OTM. What does it mean to…

Social media marketing is becoming less about posting ads on Facebook and more about presenting yourself as an ‘influencer’ – a voice with an authentic message, says Tara Dulake. So do you…

Expectations for customer care on social media have considerably increased year on year over the past five years with a high expectation for businesses to respond to enquiries, issues and complaints quickly…