Tara Dulake

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    Social media: listen to the online chat to inform YOUR strategy

    We already know the significance of ‘voice’ on social media, says Tara Dulake, but did you know listening is just as important?

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    Using LinkedIn for personal use…

    A spiffy profile 1. You can customise your profile URL to make it easier for people to find you and make your profile look more professional. 2. Add a background image to your personal profile. In 2014, LinkedIn allowed you to upload and use your own cover photo. Give your profile more personality by adding a professional background photo. This should be relevant to your industry, but you can also be creative with it. 3. Take advantage of the blog and website links within your profile. LinkedIn not only allows you to promote a website, but you can also add lots more information about yourself that will help you to promote your content online. Add links to your social media profiles, company profiles and links to your work online to show what you have done. 4. Optimisation isn’t just for search engines You can optimise your profile for relevant keyword terms by including them within your headline, summary or work experience sections on your profile. Using the right keywords is the difference between being found and being invisible. 5. Find new connections To start building up your connections, you can connect with colleagues, suppliers and anyone you know within your…

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    Social media marketing – why even bother?

    Besides promoting and protecting your brand’s reputation, there are a host of reasons why you should bother with social media marketing, says Tara Dulake.

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    Free tools for DIY content marketing

    Getting a social media marketing agency to help with social media isn’t necessarily the right route for every business, says Tara Dulake. You can create your own great profile on a very tight budget.

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    Social media strategies

    There are common positives and negatives in your social media strategy that you should either abandon or embrace, says Tara Dulake.

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    SEO… PR… They are all connected

    In recent years, the public relations industry has been revolutionised, largely thanks to the power of social media, says Tara Dulake. It lets us publish our thoughts on an event instantaneously, which, in the world of PR, massively helps in alerting audiences of things they need to know.

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    2018? Great! 2019? Even better!

    2018’s been an eventful time for social media with even more features and fun quirks released this year. Tara Dulake reviews the highlights and new feature additions of some of the key social media platforms.

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    Picture perfect? Why Pinterest can be a goldmine for estate agents

    Rather neglected as a social media platform, Pinterest, says Tara Dulake, is an online pinboard that can be a goldmine for agents.

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    How to turn tweets into sweet business sense

    Twitter is, says Tara Duake, undoubtedly one of the most fascinating platforms in relation to the other social media mavericks – Facebook, LinkedIn, Instagram and Pinterest – and we love it!

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