We already know the significance of ‘voice’ on social media, says Tara Dulake, but did you know listening is just as important?

A spiffy profile 1. You can customise your profile URL to make it easier for people to find you and make your profile look more professional. 2. Add a background image to…

Besides promoting and protecting your brand’s reputation, there are a host of reasons why you should bother with social media marketing, says Tara Dulake.

Social media is a vital tool that can promote and amplify your brand online, says Tara Dulake, especially with the multiple channels available to communicate with your target audience.

Getting a social media marketing agency to help with social media isn’t necessarily the right route for every business, says Tara Dulake. You can create your own great profile on a very…

There are common positives and negatives in your social media strategy that you should either abandon or embrace, says Tara Dulake.

In recent years, the public relations industry has been revolutionised, largely thanks to the power of social media, says Tara Dulake. It lets us publish our thoughts on an event instantaneously, which,…

2018’s been an eventful time for social media with even more features and fun quirks released this year. Tara Dulake reviews the highlights and new feature additions of some of the key…