TECH: EasyProperty signs new CRM as it slams established platforms
Hybrid estate agency's operations chief says too many CRM platform are just re-launched version of earlier system with 'minor tweaks'.
EasyProperty’s operations chief Jason Bull has slammed many of the property industry’s existing CRM providers as ‘rehashes of what’s been around for years’ as his company reveals a deal with upstart software firm Apex27.
Only recently launched after months of preparations, Apex27 now has 872 users after easyProperty’s franchisees were added to its platform, making it the software firm’s largest client by a country mile.
The deal between the two companies is for three years and, as well as giving Apex27 a major boost, is part of easyProperty’s ongoing desire to ‘disrupt the estate agency market’.
CRM move
Jason Bull (main pic), COO of easyProperty, says: “Despite the huge advances in consumer experiences in other sectors and the very habits of customers nothing much has changed in estate agency for many years. Our philosophy at easyProperty is to make every move easy.
“Simplifying and speeding up the process is our prime aim. Booking appointments, creating and sharing feedback, making and receiving offers and then gaining access to information and updates on the journey from sale agreed to exchange are all areas we can and will improve.
“Most estate agency CRM’s are basically a rehash of what’s been around for years before with some superficial tweaks.
“Apex 27 has come at it from a different angle and has not been influenced in its design and functionality by ‘that’s the way it’s always been’ thinking. It has instead looked at what will make the user journey easier, smoother and more intuitive for all involved.”
