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Third of of sales viewings are now online, says leading estate agency

43-branch Andrews claims virtual viewings are now a permanent part of the marketing mix for its 48 branches.

Nigel Lewis

virtual viewings

Growing numbers of would-be buyers are choosing virtual viewings over property visits – even out of lockdown, reports Andrews Property Group.

The 48-strong south of England chain says a third of its viewings in October were virtual – before the country had locked down again.

It predicts numbers will rise again this month as clients grow used to the idea and welcome the convenience, explains marketing manager Nick Moir (pictured).

andrews“There will always be a need for physical viewings but providing a virtual option will reduce physical viewings to only the most serious,” he tells The Negotiator.

“Our staff really appreciate the ability to still engage with customers, without the need to have to arrange diaries and journeys – often for viewings that may not result in a transaction.”

Andrews says buyer appetite is also proving to be Covid-19 and lockdown-proof, driven by the stamp duty holiday carrot – with October viewing numbers up 6.5% on September, the highest level in any month this year.

Market activity

It has led group chief executive David Westgate to believe that a typically slower November and December could be different this year.

“I can’t see activity dropping noticeably when we come out of lockdown on 2nd December, if anything, we could see activity pick up as focused buyers and sellers take the small window of opportunity before Christmas to agree sales and purchases, particularly with the Brexit transition period coming to an end on 31st December,” says Westgate.

He adds that despite uncertainty, the housing market is resilient. “This week’s vaccine announcement by Pfizer should give buyers and sellers, who may have been sitting on the fence waiting for more positive news, the reassurance and confidence to take the next step.”

Watch an example of an Andrews virtual viewing.

Read more: Is all the fuss about virtual viewings justified?

November 16, 2020

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