A senior and experienced estate agent has backed the traditional estate agency model, claiming that the high street is not doomed, technology is only useful when it frees up negotiators to spend more times with clients, and that newspaper advertising remains a useful marketing tool.
Gavin Human (pictured, above) has joined Cambrdige firm Hockeys as an associate partner after a career at several high-profile agency names including Connells, Fine & Country and, most recently, at Countrywide brand Tucker Gardner.
Human joins 130-year-old Hockeys at its new branch on Mill Road in Cambridge.
“I truly and honestly believe that by using traditional estate agency methods mixed with modern technology and implemented by a fantastic hard working team, Hockeys will prove that not all estate agents are the same,” he says.
“I don’t believe a modern estate agent needs to be in an office all day, particularly with the technology that we’ve got,” he says.
“However, I still think that it’s really important to support the local high street, and to be actively involved in the local community, being the local property expert on your door step.”
Human also says that despite all the tech available to estate agents, nothing beats picking up the phone and calling clients and prospects, and that too many agents these days ‘hide behind emails’.
“I think that’s where agencies have lost their way over the years,” he says.
Hockeys is also backing newspaper advertising and, while many other Cambridge agents are moving their marketing budgets online, it has doubled its spend at the local paper, The Cambridge Independent.