A video published recently on YouTube by Purplebricks suggests that traditional estate agents just sit and “twiddle their thumbs” in their high street branches.
The 30-second video, which has attracted nearly half a million views since it was published both on its own website and on Youtube, features an apathetic woman reclining on a couch who asks whether, if she uses Purplebricks, she will have to “do everything myself?”.
The video goes on to make the claim that its Local Property Experts can “manage every aspect of your sales wherever and whenever you need – we think that’s far better than then them twiddling their thumbs in an office on the high street”.
Designed to allay consumer fears about using Purplebricks, the video is believed to have been produced by Snap, the same agency that cooked up the company’s ‘commisery’ TV campaign.
Three other videos have been filmed for the ‘series’ including ‘how can you charge so little’, ‘why would I sell with someone new’ and ‘why would you get me the best price’.
The videos have done little to allay City investor worries about Purplebricks. Its share price has yet to recover from the report published recently by investment analyst Jefferies which questioned its sales success claims. Following the report, it dropped from £4.89p a share on the 31st January to £3.94p a share when the AIM market closed at the end of last week, despite a brief rally on Wednesday.
The video is not the only time Purplebricks has laid into traditional agents. In April last year is produced a ‘commisery’ report published alongside its advertising campaign of the same name, which claimed that high street agents were “out of touch, out of date and leaving millions out of pocket”.
Watch the video: