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The Dilemma

Agency Trainer Julian O’Dell helps agents sharpen their business skills
The Dilemma

The art of interviewing

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"I find it increasingly difficult to find the right staff and when I do appoint someone, they often prove to be very different in reality... Am I going wrong somewhere?"

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The Dilemma

Recruiting and retaining staff

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"Running a successful Sales and Lettings is sometimes hard in terms of recruiting and retaining the right staff. Any thoughts on this?"

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The Dilemma

Competitive edge

"The sales market is getting tougher and we are not grabbing as big a piece of the available sales activity as we need. I need to address this urgently – help!"

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The Dilemma

Succeeding in estate agency

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"I want to push my business and increase market share but I don’t have an endless supply of cash to throw at it! Advice welcome.”

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The Dilemma

Creating a good first impression

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"We are in need of more listings, but with strong local competition, fees are under huge pressure. We need to present an impressive image and back it up – but how?"

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The Dilemma

Standing out from the crowd

"Stock is still a massive problem – can you suggest how we might increase our success in this area of our business?"

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The Dilemma

Is it worth going in for awards?

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“I am thinking of entering for an industry award, as it would help us stand out from the crowd. Do you consider this to be a worthwhile use of time?”

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The Dilemma

Making the best of your staff

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"Despite the challenging market, we are keen to be the market leaders in our town by the end of this year. Any tips for us to achieve that objective?"

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