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The Dilemma

Agency Trainer Julian O’Dell helps agents sharpen their business skills
The Dilemma

Creating a good first impression

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"We are in need of more listings, but with strong local competition, fees are under huge pressure. We need to present an impressive image and back it up – but how?"

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The Dilemma

Standing out from the crowd

"Stock is still a massive problem – can you suggest how we might increase our success in this area of our business?"

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The Dilemma

Is it worth going in for awards?

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“I am thinking of entering for an industry award, as it would help us stand out from the crowd. Do you consider this to be a worthwhile use of time?”

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The Dilemma

Making the best of your staff

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"Despite the challenging market, we are keen to be the market leaders in our town by the end of this year. Any tips for us to achieve that objective?"

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The Dilemma

Commission schemes

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"I want to ensure our negotiators are hungry for spotting and converting every possible business opportunity. Is incentivising through commission the answer?"

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The Dilemma

Challenging times for agents

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"With 40 per cent fewer properties on the market for sale now than last year, how do we deal with the challenge of low stock?"

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The Dilemma

Customer loyalty

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"Client sometimes fails to come back to us when they are ready to move again. Any thoughts on how we might improve customer loyalty?"

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The Dilemma

Maintaining clients

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"We have been trading successfully for many years but things get progressively tougher as more agents open. How can we avoid losing previous customers and clients to new competitors?"

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The Dilemma

Embracing change and competition

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“I need to get my teams to recognise the threat from competitors and up their game, but I sense reluctance and complacency. Any thoughts welcome!”

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