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Property auction platform for agents offers eBay-style ‘buy now’ option

UnderTheHammer.com says it believes there is a market for 'speedy sales' within the property market and its service is also fairer and more transparent.

Nigel Lewis


A property platform best known for online property auctions has moved to offer buyers instant property purchases.

Under The Hammer, a property sales website with a nationwide network of estate agents, property buyers, and sellers, has introduced ‘Secure Now’ to its platform, which it claims will make property transactions instant, more secure, and transparent.

Sellers and agents are able to list properties for a fixed price at their discretion. Buyers are then able to go online and purchase the property immediately at any time, and pay an exclusivity deposit in order to secure the property.

There are then fixed timescales to exchange and complete on the property transaction, with 28 days to exchange and a further 28 days to complete – providing clarity, speed, and time for buyers to secure financing and avoid issues in the transaction process.

Revolution secured

The platform has introduced ‘Secure Now’ alongside changes to their auction process to provide a quicker, fairer, and more transparent property auction transaction as Under The Hammer looks to revolutionise the culture of buying and selling properties both at auction and online.

“During the past year, Under The Hammer has worked with hundreds of agents, property sellers, and buyers,” says Thomas Gilday of Under The Hammer.

“In that time, we’ve learnt from comments, reviews, and suggestions from all three on how we can improve the service and drive forward the property revolution.”

“At our core is speed, security, and transparency. The changes to our auction platform, and the exciting introduction of our ‘Secure Now’ service, will help us improve the property buying and selling process in these areas even more.

“With our Secure Now service, we’re able to offer immediate security of the transaction for our sellers, whilst also allowing for buyers to make an instant decision to purchase a property at any time, day or night.”

For more information, visit underthehammer.com

Read more about online property auctions.

November 19, 2019

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