One of the UK’s leading video viewings platforms for estate agents has said that its experiment during the lockdown to allow home owners to film their own properties with commentary has been a runaway success.
Former TV cameraman David Varley, who runs Yorkshire based Home on Film, says the properties that were filmed during the lockdown by vendors have now been viewed 20,000 times and that the owners’ commentary with the videos has also been a surprise hit.
“We encourage this in our how-to video guide because it adds a personal touch and it’s surprised us that this has now become the most engaging aspect of the films,” says David.
“People talk about the property but they also talk about happy memories they have of it. They talk about the location, the local school, shops and cafes. You don’t get that from photographs or the average virtual tour.
“As a result, it’s encouraged agents producing their own videos to add interesting and thoughtful commentary.”
Home on Film is one of the largest suppliers of video tours to the industry and is currently trialling a ‘live’ video tour service for websites and portals with 26-branch Yorkshire agency Ryder Dutton.
But it says the restrictions of lockdown meant it had to innovate in order to help its agent customers market properties and keep their pipelines alive.
“We’ve had hundreds of sellers shooting their properties on their phones and sending them via efilm and the quality is generally very good,” says Varley.
“Mobile phones have reached epic proportions in terms of video quality. You can now shoot 4k videos on them. Add a selfie stick to bring balance and you have the perfect low cost property filming solution.”