Kenny Bruce has insisted Boomin ‘isn’t a portal’ as the platform attempts to distance itself from Rightmove, Zoopla and OTM – which it considers to be instead ‘just classified listings portals that generate unqualified leads’.
In a video posted on Twitter the Boomin co-founder also does an elevator pitch to agents about why they join Boomin, kicking off with the assertion that ‘Booomin isn’t a fourth portal’.
The comments come as the platform reveals its second tranche of regional agents to become paying customers.
The new paying agents are Anthony Martin, Ashtons, Beals, Hannells, Manning Stainton, Miles & Barr, Pygott & Crone, Ryder & Dutton, Taylor Hill & Bond and Urban & Rural.
At least one of these agencies Kent firm Miles & Barr, is a ‘founder agent’.
Its CEO, Mark Brooks (pictured), says: “The launch of SmartVal was an innovative idea that not only benefits a homeowner, but it provides agents, like us, the opportunity to secure referral opportunities – a unique service that benefits all users.”
Kenny’s brother, Michael Bruce, says: “In 2021 we asked agents to try our platform and let us prove to them, free of charge and commitment, how we are different and how we use technology to create innovative new features that drive new revenue opportunities for agents and a better experience for customers.
“We asked agents for the opportunity to try and earn their trust. The continued signing of agents to the platform one year on, is evidence that we are making good progress.
“We will never become complacent or arrogant and we will take nothing for granted.”