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Why only Purplebricks can sell this house

Vendor who has dedicated her life to the colour purple makes a predictable estate agent choice.

Nigel Lewis

purplebricks

Many traditional agents in the UK are probably getting frustrated with the colour purple at the moment as hybrid agent Purplebricks’  sign boards pop up more frequently on their patch.

But there is one woman selling her home at the moment for whom the agency is the perfect addition to a life that she has dedicated almost entirely to the colour purple.

Carehome manager Gina Kitchenham has taken her passion for purple to extraordinary lengths after spending six years redecorating her home in Bexleyheath, South East London with carpets, soft furnishings and walls all heavily featuring different hues of the colour.

For example, in the kitchen her purple crockery is stored in violet kitchen cupboards. Gina also has a purple car, wears purple clothing and has died her hair purple too.

purplebricks

The 48-year, who has three children all of whom refused to allow their bedrooms to be turned purple, is now selling her home through Purplebricks – who else – for £550,000 giving the agency an almost perfect public relations coup.

Buyers attending the house for viewings may get a shock, though.

Unusually, to say the least, the Purplebricks LPE who wrote the property’s listings blurb makes no mention of the purple theme of the house, which has three bedrooms and two reception rooms.

But Gina is less coy about its colour.

“Right from being a child, I have loved purple,” Gina told London paper The Evening Standard.

“I think it’s because my mum loves the colour. Of course, the new owners will be able to put their own stamp on it.”

Purplebricks CEO Michael Bruce has said in the past that he and his co-founders chose the company’s name because he thought purple gave the company a “regal  feel”.

Read more about Purplebricks.

April 24, 2018

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