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Winkworth takes to the property podcast stage

Leading estate agent franchise network, Winkworth, has launched a new property podcast as a way of communicating with its customers.

The Negotiator

property podcast

Winkworth estate agents has decided to make some noise in order to cut through the noise with a new property podcast launching today.

In what may prove to be an interesting marketing initiative, The Property Exchange podcast will air monthly and feature a variety of property professionals from within the Winkworth group.

The first topic to be discussed is town versus country, following a rush in rural sales and exodus from the cities over the last 12 months.

Presented by commentator and broadcaster Anne Ashworth, today’s episode examines what the future holds for the town and country markets. Winkworth’s Chief Executive, Dominic Agace, reveals there are multiple potential buyers for every valuation undertaken by company’s country offices while the London market is also seeing buyers return, with a 48 per cent increase in sales transactions across Winkworth’s central London offices in the first quarter this year.

Charlie Mitchell, Director of Winkworth’s Tooting office, also talks about work-life balance following his move to Suffolk last year and how he divides his time between London and his new home. Charlie claims that the Tooting area is a magnet for those looking for a house or flat with more space and a garden at a reasonable price for South-west London.

Link to Franchising featureDominic Agace says: “Podcasts are a channel which has grown in popularity over the lockdown. We are using it to speak to our clients and keep them informed of our latest thoughts, by providing direct access to the views of the experts within our network. We will be covering different services and focusing on a range of geographical locations. Our clients can tune into the podcasts which are relevant to them at a time that suits them.”

The Property Exchange is available on Spotify and Apple.

June 14, 2021

One comment

  1. “speaking to our clients and keeping them informed of our latest thoughts..”

    Podcasting, done well, is more than speaking to clients – it’s about engagement with the whole of the community. It’s been around for years and is the most under-rated platform available to the estate agency sector.

    Whilst video truly does add to the ‘noise’ with over 500 hours of content uploaded to YouTube every minute of every day, Podcasting allows agencies to share their message to an audience that genuinely is interested in what is being said.

    If there’s one criticism of this attempt, it’s that it misses the crucial hub/spoke distribution model. Seems more likely to be preaching than truly engaging with the community.

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