Yopa has appointed a seasoned marketer, Pip Heywood as its Chief Marketing Officer, assuming all aspects of their marketing strategy encompassing overall brand positioning and advertising initiatives with a specific emphasis on marketing effectiveness.
Pip has an impressive 15 years’ experience in delivering impactful brand strategy and communications campaigns and best in class marketing integration, both internationally and for fast growing start-ups as well as FTSE 250 organisations.
Her career history spans classic FMCG brand building and portfolio management through roles at Hovis and Imperial Leather, as well as cut-through online retail customer acquisition at Shop Direct where she headed up the Very.co.uk brand and, most recently with MoneySuperMarket, the price comparison website, where she spent the past five years.
Ben Poynter, CEO, Yopa, said, “Pip Heywood stood out as an ideal candidate for the CMO role at Yopa on account of her strong experience in successfully executing consumer-focused marketing strategies. I have no doubt that she will make a major contribution to elevating Yopa’s position in the UK estate agency landscape and become a highly valued member of Yopa’s leadership team.”
Pip added, “Yopa is driving a transformation of the traditional estate agency model and I’m excited to join the team at such a pivotal stage of growth and to have the opportunity to build on its strong foundations.
“I’m proud to represent a young brand that puts the customer at heart of everything it does and is prepared to stand out from the crowd through disrupting and challenging the estate agency category norms and age-old wisdom.”