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Agencies & People

Yopa poaches senior figures from Spicerhaart and Purplebricks

Simon Elliott and Isaac Bull are joining as the hybrid estate agency's new regional directors for East Anglia and the South of England.

Nigel Lewis

simon elliott yopa

Senior departures from leading agents to join Yopa continue following the announcement that Simon Elliott (pictured), Haart’s Partnerships Director, has left to join hybrid agency Yopa as a regional director for East Anglia.

The other is Issac Bull, who has left a similar role at Purplebricks to join the hybrid agency.

Elliott joined Haart in 1996 as a branch director in Luton, later becoming a regional partner and then more recently as Partnerships Director.

Bull, who was a regional director at Purplebricks for the South East, has arrived at Yopa to fill a similar role.

He has had senior stints at Hamptons, Haart, Barnard Marcus and, most recently, three years at Purplebricks, where he held the positions of Regional Director and then Divisional Lettings Director.

Both men will be part of a nine-person regional director team all of who report into two divisional directors.

Elliott says: “My focus will be to grow Yopa’s market share further, through the coaching, mentoring and development of each and every member of my team, while combining online technology with local knowledge and expertise to ensure the buying and selling process is a simple and positive customer experience.”

bull yopaBull (pictured) says:I’ve spent the last three years or so with Purplebricks and during that time I’ve really enjoyed working with business owners to help and support them to grow their businesses and look forward to doing more of the same here.

“I’m incredibly excited to be joining Yopa at such a pivotal time in their growth and to be a part of their strategy for the future of the business.”

Elliott is one of several senior exits from Spicerhaart recently.

July 12, 2021

One comment

  1. Yopa; remind me – how many millions of investment have these had? Looks like they are going to need some more to keep them propped up with expensive new hires. Why is it that the estate agency model is, start up, break even year two and make profit?

    And the online model is get more and more rounds of multi-million pound investment, so you can ‘disrupt’ the market (only disrupion being investors bank balances) and then keep hiring ‘big names’ from analogue agents who are long in the tooth, with only the slightest knowledge of the 2030 digital natives who will be doing property.

    It is like asking Mr Ford to design a Tesla car, for sure he would think having four wheels and a big engine was the right model, but maybe the ‘client’ might think twice if they were asked to ‘drive’ a model T Ford, when space travel for the rich is of the moment.

    Does it impress the client that Yopa has some big analogue agency guns coming? No they want a great level of service, as yet Yopa have delivered mid league disappointment, and that is in the shrinking league of onliners.

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