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Yopa promises to be clearer about fees structure after complaint

Hybrid estate agency has told the Advertising Standards Authority it will be clearer in future about how its fee structure and timing works.

Nigel Lewis

yopa

Hybrid estate agency Yopa has amended its website following a complaint from a member of the public.

They challenged whether claims by the agency on its website that vendors only pay a single fee when using its service were misleading.

The advertising copy in question was claimed to be misleading because it said: “You’ll only pay one fee, and it’s fixed from the beginning. There are no surprises, and we never add commission” and “choose to pay our fair fixed fee only when your home is sold”.

The complainant said Yopa failed to mention that if the property is not sold the fee will be taken at 10 months.

“The advertiser has provided assurances that they would amend the ad to include a suitable qualification clarifying that the fee will need to be paid within 10 months even if the property has not been sold,” an ASA spokesperson says.

The matter has therefore been solved informally.

Yopa has featured in ASA adjudications on several previous occasions, although this is its first slap on the wrists for several years.

In 2017 it was investigated by the ASA over potentially misleading fee comparison data tables on its site, while later that year someone complained about a flyer.

The Negotiator has approached Yopa for further comment.

March 17, 2021

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