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YOPA steps up efforts to ‘revolutionise’ the industry

YOPA advertYOPA (Your Online Property Agent), which hopes to revolutionise the estate agents industry in the same way Uber has caused commotion in the taxi sector, has launched its services in Greater Manchester, as part of its expansion across the North West of England, by appointing veteran agents David Higham and Tim Shinners to lead its push in the region.

Higham, from Warrington, has worked in the property industry for almost 30 years while Shinners, from Bolton, has almost 15 years’ experience.

Daniel Attia image“We know that people across Greater Manchester want to get the best possible price for their property, are looking for a 24/7 estate agent with the latest technology and they’re fed up of being ripped off by excessive estate agent fees,” said YOPA CEO Daniel Attia (left).

YOPA, which has some heavyweight investment backing and strong media links, with two of its Directors related to the Barclay brothers, owners of the Telegraph, hopes to revolutionise the estate agents sector with their online offering by charging vendors fees ranging between £450 and £810 depending on the service chosen.

Attia added, “Our winning combination of online property consultants and easy-to-use web property marketing platform frees our local experts to accurately value your property, create quality details and negotiate the best price for you.

“The days of the old-fashioned high street estate agent that closes at 5pm are firmly over. We can offer a slicker, faster, more efficient service with the customer at the heart of everything we do.”

YOPA has appointed digital performance agency Roast to administrate its content and search engine optimisation activity, while it is about to embark on a major advertising campaign, which includes the launch of a high profile prime-time TV advert campaign, orchestrated by Contagious London, which forecasts the demise of the traditional estate agent, as part of its efforts to shake up the market.

Paul Weiland, Executive Creative Director and Founder of Contagious London, said, “YOPA.co.uk is a bright, ambitious company, set to disrupt and challenge an outdated service from the high street. We have a proven track record with brands who are new to TV and look forward to a successful launch and a great partnership.”

Reflecting on the appointment of Contagious London, Attia added, “We want to launch YOPA.co.uk with a bang and create famous advertising, igniting the category. Contagious London were the perfect choice for us because of their experience and creative ambition.”

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