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Yorkshire agency invests in groundbreaking VR technology

The Negotiator

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Croft Residential, specialists luxury homes in Yorkshire, has launched hyper-realistic virtual property tours as an alternative to conventional viewings.

Working with Cloud 9 Architectural Photography in Leeds, Croft has invested in immersive three-dimensional technology to create highly accurate scale models and virtual tours of properties, viewed on bespoke headsets. Originated by Silicon Valley’s Matterport, the 3D imaging hyper-real virtual tours enable viewers to zoom in on details such as kitchen fittings and views.

Toby Cockcroft, who founded Croft Residential in 2010, said, “We’re ahead of the curve with this high-tech service for our clients here in Yorkshire, it will be immensely helpful to overseas buyers and the growing trend of Londoners relocating to York.”

Cloud 9 Director Jonathan Taylor said, “We have been shooting property for 30 years and seen many developments in digital technology, but the new Matterport 3D scanner is the first bit of kit that really struck me as a great leap forward.

“The house models are stored online so that all you need to view them is an internet-connected device.”

Toby said, “Buying a property sight unseen happens a lot these days in the US cities, where there’s high demand and low supply. A virtual tour is unlikely to be the only viewing before someone here buys a property, but it’s definitely a game changer in terms of the accuracy and ease with which you can now view a house and decide whether to add it to your shortlist. It will be a real boon to our clients and will help us to sell their properties for them, which is what we are all about.”

March 24, 2020

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