LSL estate agency chain Your Move has signed up to become an official sponsor of the English Football League (EFL) and as part of the deal its Hitchin branch was visited yesterday by former England, Liverpool and Leicester player Emile Heskey.
Heskey told The Negotiator that he has not used Your Move in the past but had used agents a lot as he moved around playing with different clubs. “I wasn’t too bad and only moved every four or so years but some footballers move every year, so I was lucky,” he said. “But I’ll be using Your Move in the future now when I next move.”
Due to kick off in January, the deal will also enable Your Move to call itself an Official Supporter of the league as well as enjoy extensive digital advertising rights across the EFL network and services.
Your Move will also be given access to events including local football festivals near its branches and promotional rights at five Wembley Finals during the 2019/20 fixture calendar.
“We know that many of our customers, and potential customers, are passionate about football and we are delighted to be able to share that passion with them,” says Oliver Blake, Managing Director for Your Move (left).
“As well as being involved with the big, iconic football events like the Carabao Cup Final we are particularly looking forward to organising local football festivals and getting involved in important community events like the Utilita Kids & Girls Cup.”
EFL Chief Commercial Officer Ben Wright says Your Move is a natural fit with for his organisation because “millions of fans across our network will be buying, selling or renting properties across the UK each year”.
Your Move’s sponsorship is the most high profile football partnership with an industry organisation since Allsop & Allsop became a Coventry City shirt sponsor earlier this year and, before that, Zoopla backed West Bromwich Albion during the early noughties.
Many smaller football clubs also have agent backing including Southport, Enfield Town, Aylesbury, Leyton Orient, Dundee United and Guisborough Town, to name a few.