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Zoopla announces 2,400-branch milestone amid booming property market

Property portal has added more than 2,400 estate agency branches since lockdown began in March 2020, taking branch numbers to three-year high.

Richard Reed

Property portal Zoopla has revealed it has added more than 2,400 estate agency branches since lockdown began in March 2020.

This sustained growth takes its total branch and new homes number to more than 19,500, a three-year high.

The growth comes amid a turbocharged property market with lockdown, combined with the extended stamp duty holiday, fuelling record demand.

Buyer demand on Zoopla rose by 24% in the week that followed the stamp duty announcement, while demand overall is now running 80% higher than the same period in the previous four years.

New vision

Andy Marshall (pictured), Zoopla’s chief commercial officer, said: “As we mark just over a year in since the first lockdown began, we’re delighted that during this time over 2,400 new customers have chosen to partner with Zoopla.

“Our recently launched vision sets Zoopla’s intention to be the ecosystem of choice amongst agents and we look forward to welcoming many more in the coming months.

“Our investment in improving our product offering is also paying dividends for agents, with listings that offer virtual viewings selling and letting 12% faster than those without, resulting in a 6% increase in leads.

“With more exciting launches coming soon, we’re looking forward to bringing the agent community with us on our journey to re-imagine the property market.”

Marshall says Zoopla has continued to improve the service it offers to customers over recent months, with the launch of its vision in January marking 18 months of development and millions of pounds of investment, and has started the process of transforming Zoopla from beyond a portal to an ecosystem of complementary products and services.

April 1, 2021

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