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Zoopla claims 40 branches have returned to it from OTM

But OTM says its rival's agent numbers remain below 2014 peak

The Negotiator

Zoopla Property Group has announced that over 40 agent branches have recently returned to it after initially leaving to list with on OnTheMarket, including a raft of multi-branch agencies and several independents.

These include Howard Cundey which has 12 branches in Surrey, Sussex and Kent as well as Jeffries with nine branches in Hampshire (including a recent purchase of a single-agent rival). Other smaller but still multi-branch agents include TaylorMilburn with two branches in Essex; Jon Simon with three branches in and around Manchester and Midcalf Nichols, which has two branches in Stourbridge.

mark-goddard-the-property-software-group“Agents now firmly grasp the ZPG value proposition and cannot afford to be at a competitive disadvantage, using services that simply do not deliver value for their business,” says Mark Goddard, Managing Director, ZPG Property Services (pictured, left).

“We have the most effective marketing platform, the best software solutions and are now generating new revenue streams for our partners through products such as MoveIT.”

Earlier this month the company claimed that in total over 500 agents had returned to it from OnTheMarket.

Zoopla currently lists at least 6,446 sales and letting agents on its site while OnTheMarket lists 3,217. These figures do not reflect the number of individual branches that upload properties to each site which both portals refer to as ‘partners’ but instead the number of clients each portal has

A spokesperson for OnTheMarket.com said: “While we are naturally disappointed that any individual firm chooses to withdraw its support from OnTheMarket.com, two inconvenient facts remain for Zoopla Property Group.

“Firstly, according to its trading updates, Zoopla’s latest UK agency partner figure of 13,275, announced on August 31 2016, remains 19% down compared to the figure of 16,373, announced on September 30 2014, which was prior to the launch of OnTheMarket.com.

“Secondly, OnTheMarket.com continues to grow and the number of agent branches listing on the website at the end of September 2016 had increased by 16% year-on-year.”

October 17, 2016

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