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Zoopla claims 700 branches have now returned from OTM

Parent company ZPG says 100 branches have left OTM since October

Nigel Lewis

Zoopla parent company ZPG has today claimed that over 100 branches who initially left for OnTheMarket have returned to it since October, bringing the total number of returnees to 700.

The company says recent returnees have included a clutch of multi-branch agents (see list below) and that the number of total property listings on its two sites (Zoopla and Primelocation) has increased by 10% compared to a year ago.

Bacon & Co, (West Sussex) – 5 branches
Jeanes Holland Burnell (mid-Somerset) – 3 branches
Belvoir (Central London) – 1 branch
Porter Glenny (Barking) – 4 branches
Dixon & Co. (Stafford) – 2 branches
Reid & Roberts (North Wales) – 3 branches
Roberts & Co. (South East Wales) – 11 branches
Sheens (Essex) – 2 branches
Hodders (Surrey) – 4 branches
Corrie & Co. (Cumbria) – 3 branches
Loveitts (Midlands) – 5 branches

Ian Odam of Somerset agency Jeanes Holland Burnell (pictured, left), says that in January 2015 he decided to join OnTheMarket after leaving ZPG.

“After two years of supporting the OTM project we felt unable to sustain the membership with them any longer as we believed we were missing out by not listing our stock with ZPG,” he says.

“In December 2016, we re-listed with ZPG and such has been the response, our offices have received as many leads in the first few weeks than we received in the previous six months with OTM and on par with the number we receive from Rightmove.

“In this short time of being back with ZPG we have also received and won valuation leads that we wouldn’t have received had we not been with them.”

A spokesperson for OnTheMarket.com said:

“It is well documented that thousands of agent offices have moved their properties and their listing revenue from ZPG to OnTheMarket.com since our launch. In September 2014, ZPG claimed to have 16,373 UK agency partners. In September 2016, it was claiming ‘continued growth’ with 13,373 UK agency partners.

“While we are naturally disappointed that any individual firm chooses to withdraw its support from OnTheMarket.com, the fact that Zoopla Property Group attracted a total of 100 new offices over the past three months is hardly spectacular. It represents between 1% and 2% of our total UK agent numbers.

“OnTheMarket.com continues to grow both its agent office numbers and its consumer traffic year-on-year. The overwhelming majority of our members remain strongly supportive of our shared goal of building over time a market-leading alternative portal in the interests of consumers and agents alike.”

January 25, 2017

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