Zoopla has again unleashed its pet crabs to promote its revamped AgentFinder tool as part of its Q1 advertising campaign. Debs & Jess (the crabs…) are featured using the tool, which helps prospective vendors and home hunters find the best Zoopla agent for them, during prime programming across ITV, Channel 4 and Sky. Vendor focused radio and outdoor advertising is due to start in February.
Deb and Jess, the crabs shows how Zoopla’s tool helps vendors find the right estate agent for them.
Zoopla’s above-the-line advertising campaign will be viewed by approximately 90 per cent of ABC1 adults (equivalent to 26.3 million people) 12 times on average, driving increased traffic to Zoopla and AgentFinder to the benefit of Zoopla’s agents. Investment in this year’s ATL advertising campaign is also up 23 per cent annually.
Zoopla has given its AgentFinder tool a new look and feel and has improved the user journey, making it much easier for vendors to find the right Zoopla agent to sell their home. Gary Bramall, Chief Marketing Officer at Zoopla, said, “Our aim is to be the UK’s number 1 property destination and our latest advertising message highlights how Zoopla helps vendors to find the right agent for them. The new look AgentFinder tool makes this process much simpler and faster for consumers. Underpinned by our nationwide advertising campaign, this latest development is part of our efforts to deliver more quality leads for our agents.”