Estate agents are being offered a free viewings service following a deal struck between industry supplier FocalAgent and Zoopla, which both organisations say may become essential as Covid restrictions are tightened across the UK.
Zoopla’s member agents will be offered free no-frills accounts on FocalAgent.
Described by Zoopla as a pilot, it is for selected agents only – which The Negotiator understands means those who are not already FocalAgent customers.
“By enjoying free access to the Smart Viewing platform, agents can provide home movers with a best-in-class virtual viewing experience, and an alternative to physical viewings, which is crucial when the threat of Covid means that many home movers and agents may be hesitant to tour a property in person,” says Andy Marshall, Zoopla’s Chief Commercial Officer.
The offering requires agents to use their existing photography supplied with the listing to drive the virtual viewing, or the option to create a DIY 360 tour experience from these using the Vieweet app, which is also free to Zoopla agents.
Lee Wainwright (left), CEO at FocalAgent and until earlier this year was Purplebricks’ MD in the UK, says: “We know that estate agencies are people businesses and we’ve created technology that allows for virtual viewings to be controlled by the agent so the consumers gets the best possible experience which achieves two things.
“Firstly, it increases the genuine interest of a potential tenant or buyer who has the opportunity to ask the questions pertinent to them and their situation.
“Secondly, Smart Viewing reduces – and in some cases can replace – the need for physical viewings.”