ZPG today announced that Vin Murria, one of the UK’s leading tech entrepreneurs and winner of the Cisco Technology Woman of the Year gong in 2012, is to join the group as a non-executive director.
Murria has an impressive CV of starting or heading up companies that go on to be sold for £100m or more including, most recently, Advanced Software Group plc, an AIM-listed healthcare and business management software solutions company she founded in 2008.
Her appointment is designed to help Zoopla, which has been looking increasingly beleaguered recently in the face of OTM competition, to gain the initiative.
As well as mounting an aggressive campaign to rubbish OTM, Zoopla has been buying up companies recently to build a property-related portfolio including in April this year, Uswitch.com for £160m.
Murria’s expertise in this type of ‘acquire to grow’ way of doing business is clearly a skillset that DPG chairman Alex Chesterman, who built Zoopla largely by snapping up struggling portals such as FindaProperty, Propertyfinder and ThinkProperty, admires.
And although Murria does not have a track record in property she is on the board of Chime Communications, which owns PR agency TTA. It, along with sister agency Good Relations, holds the PR account for easyProperty, Sir Stelios Haji-Ioannou’s recently-launched online estate agent.