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Zoopla ups the ante over branch numbers with new ‘win-back’ claim

Zoopla says it's 'won back' over 2,200 estate agency branches as it battles OTM and tries to catch up with struggling Rightmove.

Nigel Lewis

Zoopla has revealed that 2,250 estate agents have returned to the portal during 2019, many of whom quit in 2015 to satisfy OnTheMarket’s ‘one other portal’ rule when it launched.
Recent returnees include several blue-chips such as Carter Jonas, Dacre, Son & Hartley and Kinleigh Folkard & Hayward.

Zoopla is keen to plug its ‘win backs’; the portal is engaged in a vicious competition to keep ahead of rival OnTheMarket (OTM) but also make hay as many agents become increasingly annoyed by Rightmove’s fast-rising monthly fees bill.

Since the beginning of 2018 OTM has added approximately 7,500 agency branches (it won’t say how many during 2019) while Rightmove revealed in July last year that its estate agency branch number membership was down 3% year-on-year, a trend many analysts expect to continue when the company reveals its full-year results in February.

Charlie Bryant - Zoopla - image“We want to be the portal of choice for agents and consumers, but to achieve this we needed to invest in the areas that matter,” says Charlie Bryant (left), Zoopla’s CEO.

“Top of the list was innovation, which is why we’ve put significant resources into developing an industry-leading pipeline of exciting new technology and products, underpinned by a team of experts.”

Bryant claims this renewed focus has led to a 41% increase in sales and valuation leads to agents, and an 18% increase in total applicant leads.

“This, combined with a pledge of no across-the-board real price increases and a focus on delivering value for agents, means you can see why more agents than ever before are choosing Zoopla,” he says.

 

January 15, 2020

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