Zoopla has revealed substantial changes to its brand and functionality, the most significant it has made since the property portal launched 14 years ago.
Its designers have given its brand look and feel a makeover which, it could be said, has a somewhat Mr Tickle feel to them.
This is spearheaded by a bendy typeface (see examples below) which has been created for Zoopla and that is being rolled out across the business although not its main logo and name.
Its trademark ‘Z’ has been replaced with an inverted ‘N’ giving the brand an idiosyncratic look. The imperial roman purple remains.
But the revamp coincides with major functionality changes. Zoopla has officially launched My Home, which is a landing page for every home in the UK that brings together all its existing property price and other information and advice into one place.
Homeowners will register for and track their home’s worth but also help them manage their home when off the market and sell their home when it’s time to move.
Zoopla is also changing its home page and property details pages to increase lead generation for agents and new homes developers. The portal says pilots of these changes have seen leads increase five-fold for individual properties.
“When we announced our Vision back in January, we were clear that we would put customers at the heart of everything we do and to stimulate the market for their benefit,” says Andy Marshall (pictured), its Chief Commercial Officer.
“The improvements we are announcing today live up to that commitment.
“Rather than rest on our laurels and surf on the wave of a busy market we have used this time to deliver fundamental improvements to the experience of using Zoopla.”