LIGHTWORK

LightWork is a UK property technology company that gives estate and letting agents back the hours they lose to admin. We work with agencies from single-branch independents to multi-branch groups, and our clients manage more than 10,000 live units between them. We connect to Alto, Street, MRI, Loop and the other CRMs agents rely on, and we are certified to ISO 27001, SOC 2 and Cyber Essentials Plus. We hear the same thing from most agencies we speak to. Their negotiators are good at winning business, and they spend too much of the day on everything else.

Felicity is the solution we have built to take everything else off them. When a buyer rings about a listing, she answers, asks the agency’s qualifying questions and books the viewing. When a vendor gets in touch, she takes the details and books the valuation. Calls, emails, texts and WhatsApp messages all go through her at any hour, and every conversation is logged against the right record in the CRM. If something needs a negotiator, she hands it over with the details already taken, so nobody has to ring back and start from scratch. For agencies who use Alto, she can also work through old valuations and appraisals that went quiet and bring them back into the pipeline.

Across the agencies we work with, 43% of enquiries arrive outside office hours, based on our analysis of July to September 2026, and without Felicity those would wait for a negotiator on Monday morning. Emergencies either get diverted to an allocated line, or would have to be dealt with by staff out of hours on the day. In our case studies, up to 93% of enquiries were resolved without anyone on the team stepping in, and response times fell from hours to seconds. In those same case studies, buyers who called out of hours have led to more than £1m in offers, re-engaged old valuations have turned into new instructions, and conversion from enquiry to viewing has risen by as much as 3.7 times year on year.

We will be at The Negotiator Conference & Expo and are shortlisted in two categories at The Negotiator Awards in the evening. Come to our stand and tell us where your negotiators’ days go. Then, test Felicity for yourself: give her a call, ask about a property, and see how she would fit into your CRM and how quickly she could be working in your branch. The team will be on the stand all day, or get in touch before the event and we’ll book a time to meet.