Spectre

Spectre is the ultimate marketing tool for estate agents, winning the coveted ESTAs Instruction Generation Tool of the Year 3 years in a row and, last year, taking home the prestigious GOLD Supplier of the Year. Spectre is transforming how estate agents enhance their marketing, secure instructions and grow their business.

Launched in 2016, Spectre pioneered the shift from manual prospecting tasks to automated, sophisticated, data-driven marketing campaigns that deliver exceptional results for agents across the UK. Today, Spectre is the all-in-one marketing solution for estate agents – combining sales and lettings prospecting, social, email, websites, and property reports to help agents win more instructions with ease.

Backed by a team of over 100 industry experts, including more than 50 former agents, Spectre is built for estate agents, by estate agents. Spectre’s customer base spans over 3,000 agencies across the country, ranging from local independents to national brands.

As the first PropTech company to introduce artificial intelligence (AI) for prospecting, Spectre allows agents to hyper-target properties that are most likely to list in the near future. The AI-driven “Propensity to Sell” model has been proven to enhance the efficacy of direct mail campaigns by over 340% – contributing to an average return on investment of 3007% for agents using it.

In addition to the AI-powered prospecting features, Spectre has expanded its leading services to include a variety of marketing tools that help agents stay competitive.

Email Marketing

The advanced platform allows agents to send highly personalised and visually-engaging email campaigns with over 40 property-specific automated triggers and over 3 billion combinations for audience segmentation, including filters such as buying position and property preferences, and even taking into account the actions they have taken.

Spectre Email is seamlessly connected to Street.co.uk CRM, syncing contacts and property data to power advanced segmentation and automation workflows. Agents can then turn these contact insights into highly targeted campaigns using Spectre’s intuitive journey builders, automation triggers, and industry-leading email builder.

Social Media Automation

Spectre is now the ultimate social media tool for estate agents. With branded templates and powerful scheduling automation, agents can leverage their property listings and Google reviews to create engaging content that builds a local brand and impresses vendors with marketing that sets agents apart from their competition.

Property Reports

Complete with every shred of data agents could possibly need, packaged in an intuitive experience, agents can create infinitely customisable, shareable and comprehensive property reports in seconds to guide valuable conversations and generate new leads.

Websites

Spectre Websites helps agents build stunning, high-performing sites in minutes, with complete control and creative freedom. Instantly branded, fully responsive and optimised for performance, every site includes real-time property listings, instant valuation tools and online booking, helping agents turn traffic into instructions day or night. Seamlessly integrated with Street.co.uk and the Spectre suite of tools, it’s a cost-effective, self-service platform designed to launch fast, look incredible, and convert more leads.

Lettings Prospecting

Spectre Lettings helps agents grow their portfolio by combining their own data with the UK’s most comprehensive landlord database. It provides deep insights into ownership, portfolios and live market activity, while smart AI pinpoints the best opportunities and the right time to act. With integrated omni-channel campaigns across print, email and digital, agents can reach landlords with precision and win more instructions.

Spectre doesn’t only provide cutting-edge tools – it also supports them with an exceptional customer success team. The company’s multi-award-winning Customer Success team is known for its proactive approach, ensuring that every agent using the platform maximises their return on investment. 

Spectre’s success team regularly checks in with clients, offers training on new features, and assists agents with marketing best practices. This hands-on support has contributed to Spectre’s reputation as the most trusted marketing tool in the industry.

With its focus on innovation, world-class technology, and unparalleled customer support, Spectre has firmly established itself as a market leader in estate agency prospecting and marketing. The company’s track record of success speaks for itself: on average, agents using Spectre secure 5,000 instructions each month, generating an estimated £36 million in fees.

As the estate agency landscape continues to evolve, Spectre is helping agents stay one step ahead, delivering the tools and expertise they need to thrive in a competitive marketplace.

To find out more, visit spectre.uk.com