Howard Cundey is an independent estate agent with an extensive network, with offices across Kent, Surrey, Sussex and London. Focusing on innovation, they introduced a Four Ways to Sell concept, meaning that you can use Howard Cundey Live, Howard Cundey High Street, Regional Centres, and Modern Property Auctions for all of your property needs. Hoping this unique approach to business was award-winning, they entered The Negotiator Awards 2017, winning a Gold Award for Innovator of the Year.
The Negotiator Awards is one of the most prestigious awarding bodies for the UK residential estate and lettings agents industry. Howard Cundey hoped that their personalised approach to business models was enough to make them stand out from the competition – and it was!
Sheila Manchester, Editorial Director at The Negotiator, commented: “Howard Cundey have successfully challenged the traditional sales model with slick marketing, plucky design and an innovative business model, exploring all avenues to help the customer.”
One year on, Tim Foulkes, Senior Partner, speaks about their experience with The Negotiator Awards:
“We always hear about a crowded market, and we didn’t want to be left behind. Listening to our customers first and foremost, and seeing what alternatives to traditional estate agency are out there, we wanted to give them a real choice by developing a different model. This means that everyone who comes to us can have a service that they really want and need”.
“To push our brand forward, we thought it was important not just to rely on the high street, and to have that thought process and effort recognised was fantastic. We’ve used it on our website and literature, and all of our print and social media advertising – innovative is a great label to have, but it’s also given us the confidence to keep improving”.
“Since we won the award, we’ve introduced different pay models, such as pay upfront and pay later, and we are continuing to talk to our customers and think about ways that we can innovate to make the service more personal and more suitable for each client”.
“The awards ceremony itself was a fantastic event – and we were honoured to get Gold for all of our hard work. All in all, it was a great experience.”
Innovator of the Year 2017 sponsored by
Could your agency win the Innovator of the Year award?
The Negotiator Awards is one of the most prestigious awarding bodies for the UK residential estate and lettings agent industry.
Remember, the deadlines for entries to this The Negotiator Awards 2018 is July 31st – if you want to show what makes you stand out, make sure you enter before it’s too late! Entries are free, and can now be done online, so it’s quick and easy. Best of luck!