Top Tips how to enter leading estate agent awards uk

Entry guidance notes all categories

Entry guidance notes – all categories

The Negotiator Awards 2021 is open for entry.

These Awards are free to enter, no catch, no hidden charges. We aim to be as inclusive as possible and we won’t charge you to use your ‘Winner’ or ‘Shortlisted’ logo. That’s why The Negotiator Awards is the UK’s leader for residential property – and the one to win!

Sadly, the 2020 event has been postponed due to the continuing pandemic and all entrants for 2020 have been put forward for entry to 2021. Entries can be amended until the final closing date.

You have until 31st July 2021 to submit your final entry.

Entry for The Negotiator Awards is entirely online at this website.

Just click on the ‘ENTER NOW’ button on the ‘ENTER HERE’ page in the menu bar and follow the steps. You can enter up to four categories. You have to register online as the first step. You’ll then receive an account confirmation email to validate your account.

Once your account is set up, you can start your application. Remember to save it as you go and return at any time, by logging in again using your email address and password, to continue and complete your Category entry or entries.


The COVID-19 pandemic is the main concern of all and no-one is unaffected. It is part of our lives and this is reflected in The Negotiator Awards programme to be judged in September.

On this backdrop, an important part of your business success is simply the survival of your business and how you have managed it under lockdown and beyond.

When you enter a category, your submission should reflect your pre-COVID performance as a business as well, as the challenging and critical phase starting with the lockdown.

The 2021 Awards aren’t all about how well you’ve done, but you will also be judged on how well you have coped under the most extreme and testing of conditions.

Entry to The Negotiator Awards is FREE


Preparing your entry

Six tips for success

Tip 1:

You have until 31st July 2021 to send in your complete submission – but don’t leave it until the last minute! Use the time well. The best entries always seem to arrive with us earlier. So start early and don’t pressure yourself.

Decide which categories to enter. Agents can enter up to 4 categories. Regional categories provide more of a chance of winning, so seriously consider this. They are very valuable for local business – you can enter regional and national categories – you could even win both!

If you are a supplier, carefully consider which category you best fit into; if in doubt, please contact us for guidance.

Tip 2:

You have 6 key criteria to satisfy the judges, plus a ‘free-form’ field for you to really sell yourself. This year we have added the COVID-19 crisis and your response to it, as a key element of what you will be judged on. But make sure your submission covers all the points of the judging criteria.

Each field has a maximum of 500 words. Use this space well – a good entry will use all the space given.

Regional categories: focus on your position in that region, your business relationships, special things about operating in your region.

You can also upload supporting documents in almost any format to support each of the 6 points.

As a tip to uploading your entry, plan your submissions and documents ‘offline’ and then copy and paste into the fields and upload your supporting documents when you and your colleagues are all happy with what makes up your entry. Upload text from a text file with no formatting, preferably.

REMEMBER TO SAVE YOUR ENTRY AS YOU GO! If you don’t the page will time out and you will lose your work.

Tip 3:

Bring on the stats. Judges love real, honest statistics and figures. Make them clear, relevant, comparative (eg year-on-year growth in sales etc.) Charts and tables are great, especially if they are independently verifiable. Don’t be tempted to exaggerate. The judges spot inconsistencies at a mile. You can incorporate these into your 500 word submission field, or as an uploaded document.

Tip 4:

Report your progress – set the scene, eg: when and how you started, where you operate, who you are (part of a larger organisation/independent) who you work with (in conveyancing, referral networks etc), professional bodies, industry qualifications, and your ambitions for the future.

Tip 5:

Celebrate your successes – tell the judges about national and local business awards for your company or your staff and individuals. Also your involvement in community improvements, innovations, local and national recognition.

Tip 6:

Get creative and illustrate your written parts, as appropriate. You can include graphs, photographs, images to support your brand strength and values, your staff and your achievements. It is not compulsory, but it does add colour and sparkle to the written part, when supported by relevant pictures and charts/tables etc. You can upload a document for each field/question you fill in. They don’t have to relate to the field you have filled in.

We need facts and relevant information more than pictures but they do give a real ‘feel’ for your business. It is an opportunity to show the effectiveness of your branding, company image and style.

Click here to see the benefits of entering and winning
  • You’ll join the elite in UK residential property – those who have won a Negotiator Award
  • You’ll be recognised as the ‘best’
  • You’ll add value and credibility to your business
  • You’ll express your pride in your achievements
  • You’ll motivate colleagues and staff
  • You’ll inspire trust from your clients, in your business
  • You’ll generate business
  • You’ll create news and excitement in the media
  • You’ll enjoy the fantastic experience of collecting your award
  • You’ll beat your competitors!
Good luck!


Read Terms and conditions
  • Entry is online only at this website.
  • All entries and answers to questions must be answered truthfully and in full.
  • Entries must be submitted by the specified closing date of 31st July 2021. You will receive an email confirming receipt of your entry, after submitting it. If you do not receive one, check your spam filter. If you have no confirmation of receipt, please contact us.
  • By entering you agree to the information in your entry being shared with our judges, solely for the purposes of The Negotiator Awards.
  • There may be ‘mystery shopping’ of entrants and you may also be contacted by a member of our team or one of our judges, if they believe they need any further information or clarification.
  • The judges’ decisions are final and no correspondence will be entered into.
  • If you are shortlisted for an award you are expected to attend the event. Please do not enter if you are not prepared to attend.
  • There are no complimentary tickets available.
  • Propertydrum Ltd, the organiser of The Negotiator Awards, accepts no responsibility for any consequential loss or damage incurred or claimed by any person or organisation entering the Awards.
  • Whilst Propertydrum Ltd makes every effort to vet entrants to the Awards as far as this is practical, we do rely on the honesty and truthfulness of the entrant in making their entry. Propertydrum Ltd accepts no responsibility for any consequential loss or damages suffered or claimed by any party, as a result of a dishonest entry to the Awards.
  • In the event of information coming to light subsequent to the awarding of an Award which materially affects the basis of judgement and awarding of that Award to a significant degree, Propertydrum Ltd reserves the right to cancel the Award and rescind all rights of the recipient to use The Negotiator Awards branding in any way whatsoever. The cancellation of the Award will be reported in The Negotiator Magazine. The decision of Propertydrum Ltd will be final and not open to appeal or discussion.
  • By entering The Negotiator Awards, entrants agree to be bound by these Terms & Conditions.


Entry to The Negotiator Awards is FREE