Shoosmiths conveyancing has rebranded to ‘Swiitch’ after its ‘house of brands’ strategy was put into place – a plan that sees the major law firm refreshing its brand and introducing two new brands, including Swiitch.

Shoosmiths’ 110-strong national conveyancing team will now operate as Swiitch, in a move which its head partner, Suman Dally, describes as “doubling down on the human, personal aspect of conveyancing, but with the technology and expertise to help home buyers and sellers navigate even the most complex residential transactions.”

Swiitch is a trading name of Shoosmiths LLP – a law firm that serves UK and international clients from offices across the UK and Brussels.

Dally, Partner and Head of Conveyancing at Swiitch, said: “Our new identity gives us the right platform to continue providing a best-in-class service to our clients and agent partners, but with the tools and technology to deliver the process change that is needed to overcome the hurdles facing the conveyancing industry.”