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Pay-per-click

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If you think Google is taking over the world, you may be right. Certainly, says Nelly Berova, Google’s PPC campaigns are a must for estate agents.

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Marketing

Our man with a pen tries to make a plan

Floorplan image

Most vendors only have a dim idea of the blood, sweat and tears that go into a floor plan. And neither did Nigel Lewis until he decided to have a go himself.

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Marketing

Has print marketing turned its last page?

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With the strong presence of the property portals it’s becoming increasingly rare for house hunters to find their home via a newspaper advert, but, says Joanne Christie, print is far from dead.

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