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Vital information

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Do estate agents really need to know about Google’s algorithm update? Absolutely, says digital marketing expert, Nelly Berova of Art Division.

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Marketing

The metric system

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There’s more to success than counting ‘likes’. Nelly Berova offers four key tips to understanding and maximising your marketing results.

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Marketing

How green is your branch?

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The big sustainable sales pitch starts here. Lisa Isaacs talks to some of the property sector’s most active eco influencers to inspire you to go green.

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Marketing

Blog management

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This month, digital marketing expert Nelly Berova looks at how to go about writing an estate agent blog – that people might actually read!

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Marketing

Who are you again?

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Understanding new and returning visitors to improve your customer experience and increase your conversion rate, says digital marketing expert, Nelly Berova.

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Marketing

And… action!

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Digital marketing expert Nelly Berova expounds the virtues of video for selling properties – and selling yourself!

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Marketing

What’s your strategy?

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Nelly Berova explains the importance of strategic marketing planning – in eight clever moves.

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