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Conversion rate optimisation

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Larger agencies should use conversion rate optimisation to boost their profits, says Nelly Berova. But what does that mean?

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Marketing

Pixels and cookies – remarketing explained

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Employing cookies and tracking pixels on your website are your way of capturing your audience and then homing in to convert them to customers, says Nelly Berova of Art Division.

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Marketing

The metric system

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There’s more to success than counting ‘likes’. Nelly Berova offers four key tips to understanding and maximising your marketing results.

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Marketing

How green is your branch?

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The big sustainable sales pitch starts here. Lisa Isaacs talks to some of the property sector’s most active eco influencers to inspire you to go green.

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Marketing

Blog management

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This month, digital marketing expert Nelly Berova looks at how to go about writing an estate agent blog – that people might actually read!

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Marketing

Who are you again?

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Understanding new and returning visitors to improve your customer experience and increase your conversion rate, says digital marketing expert, Nelly Berova.

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