How to get more landlords

    Landlords are the lifeblood of any letting agent, and Simon Cairnes looks at new ways of getting more of them onto the books.

    INTERVIEW: Zoopla boss reveals plan to stay ahead of resurgent OTM

    Charlie Bryant tells The Neg that although competition is hotting up in the property portal market, he's got plans to maintain Zoopla's lead over its No.3 rival.

    How to use video to improve your estate agency’s search results

    Video is the perfect medium for property listings, but they can work much harder for you and your website, as Nelly Berova explains.

    5 drawbacks of using AI for your estate agency business

    From accuracy to a basic loss of the human touch, Nelly Berova looks at five key questions you should be asking before you adopt AI for your estate agency.

    Using local data to drive instructions

    Local property data and information can bring you instructions and impress buyers, but you need to know how to access it and how to use it, says Lisa Isaacs.

    Measuring agency brand awareness

    Everyone has a brand and everyone shouts it loud – but how effective is that, asks Nelly Berova, and how can you improve brand awareness for your estate agency?

    Marketing

    Longer-read articles about marketing residential property, lead generation, buying and selling and business development.

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