AWARDS ENTRY 101 – The good, the bad and the award-worthy

    From impressive growth stats to unsupported claims and missing evidence, here’s what the judges consistently highlighted across hundreds of 2025 entries for The Negotiator Awards.

    Press Control Alt Delete: is your property website copy redundant?

    Have you just about understood and implemented SEO across your property website? Lisa Isaacs asks if your efforts are in vain with the arrival of GEO and AEO.

    Property photography: When Material Information meets Photoshop

    New guidelines, same old issues. Lisa Isaacs explores how Material Information and misrepresentation are affecting our property photography habits.

    DIGITAL MARKETING: What is the future of SEO for estate agents? 

    What effect will the advent of Artificial Intelligence have on how estate agents' websites rank for search? Digital marketer Nelly Berova offers some insights.

    How pay-per-click can do the trick for estate agents

    Google PPC can get estate agents quick results especially if you are looking for more valuation requests, says property marketing expert Nelly Berova.

    How to get more landlords

    Landlords are the lifeblood of any letting agent, and Simon Cairnes looks at new ways of getting more of them onto the books.

    Marketing

    Longer-read articles about marketing residential property, lead generation, buying and selling and business development.

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