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Marketing

Use your influence

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Social media marketing is becoming less about posting ads on Facebook and more about presenting yourself as an ‘influencer’ – a voice with an authentic message, says Tara Dulake. So do you…

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Marketing

Responding to negative feedback

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Expectations for customer care on social media have considerably increased year on year over the past five years with a high expectation for businesses to respond to enquiries, issues and complaints quickly…

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Marketing

Dress to impress

Show home furnished interior image

Rather than the afterthought it may once have been, especially in rental properties, furnishing is now critical in buyers’ and renters’ minds. There are a number of factors that have led to…

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Your website

Get a new agency website… tomorrow!

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It’s amazing, but, says BestAgent, it is true. Their new website function, allowing agents to enjoy their own fully responsive, SEO-ready, Wordpress managed agency site, is available on the same day...

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Marketing

Reviews – rave or grave?

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With the rise of online agents, digital has become the marketing strategy of choice for most estate agents, says Nelly Berova, so just how important are your online reviews?

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Marketing

Investing in inbound marketing

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If you follow any marketing trends, you may have heard the terms ‘inbound marketing’ and ‘outbound marketing’, says Nelly Berova, but do you know the difference?

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