Marketing
Longer-read articles about marketing residential property, lead generation, buying and selling and business development.
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METRICS MATTER: Evidence to include in your award entry
Metrics, testimonials, screenshots, retention figures, workflows and reviews - the best entries for The Negotiator Awards should combine storytelling with…
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ENTRY GUIDANCE – The good, the bad and the award-worthy
From impressive growth stats to unsupported claims and missing evidence, here’s how the judges sort the wheat from the chaff…
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Press Control Alt Delete: is your property website copy redundant?
Have you just about understood and implemented SEO across your property website? Lisa Isaacs asks if your efforts are in…
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Property photography: When Material Information meets Photoshop
New guidelines, same old issues. Lisa Isaacs explores how Material Information and misrepresentation are affecting our property photography habits.
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DIGITAL MARKETING: What is the future of SEO for estate agents?
What effect will the advent of Artificial Intelligence have on how estate agents' websites rank for search? Digital marketer Nelly…
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How pay-per-click can do the trick for estate agents
Google PPC can get estate agents quick results especially if you are looking for more valuation requests, says property marketing…
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How to get more landlords
Landlords are the lifeblood of any letting agent, and Simon Cairnes looks at new ways of getting more of them…
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INTERVIEW: Zoopla boss reveals plan to stay ahead of resurgent OTM
Charlie Bryant tells The Neg that although competition is hotting up in the property portal market, he's got plans to…
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How to use video to improve your estate agency’s search results
Video is the perfect medium for property listings, but they can work much harder for you and your website, as…
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5 drawbacks of using AI for your estate agency business
From accuracy to a basic loss of the human touch, Nelly Berova looks at five key questions you should be…
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