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Marketing

To Facebook, or not to Facebook?

Cambridge Analytica software image

Facebook is on a crusade to convince us that it really does care about privacy on the platform following the Cambridge Analytica scandal, says Tara Dulake, but what updates have been made…

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Products & Services

Buy into the brand

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It’s a testing time for agents, with multiple pressures on agents. So, asks Sheila Manchester, if your business is more of a worry than a joy, could a franchise be the right…

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Regulation & Law

More new regulations!

How to rent regulations image

Without a doubt, over the years some landlords have mistreated their tenants, says Frances Burkinshaw, which has had the effect of beginning to spoil business for the good landlords.

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Marketing

Reviews – rave or grave?

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With the rise of online agents, digital has become the marketing strategy of choice for most estate agents, says Nelly Berova, so just how important are your online reviews?

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Housing Market

Regional report

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Each month we visit three agents across the country to discover what is happening in their local market. This month we meet members of The Guild of Property Professionals in Cornwall, South…

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Marketing

Investing in inbound marketing

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If you follow any marketing trends, you may have heard the terms ‘inbound marketing’ and ‘outbound marketing’, says Nelly Berova, but do you know the difference?

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Marketing

First impressions count

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Social media often serves as a ‘digital first impression’. So, says Tara Dulake, it is very important to keep your profiles up to date with the right information.

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