Home » Features

Features

Marketing

Social media strategies

Social Media Marketing image

There are common positives and negatives in your social media strategy that you should either abandon or embrace, says Tara Dulake.

Read More
Housing Market

Fit for human habitation?

2019 arrived without much fanfare and already we are well over the festivities, but, says Frances Burkinshaw, are we all ready to take on the challenges that this year will bring?

Read More
Agencies & People

Bang on!

Auctions, a small but distinct part of the resi market, with their own trade association – NAVA Propertymark – currently account for two per cent of residential property transactions, but, says Andrea…

Read More
Housing Market

Regional report

West London property image

Each month we visit three agents across the country to discover what is happening in their local market. This month we meet members of The Guild of Property Professionals in Birmingham, South…

Read More
Marketing

Are High Street branches becoming less relevant?

Estate agency interior image

PwC decribes the ‘new reality’ – a consumer landscape where people prefer to shop online, and, increasingly, eat, drink and entertain at home. So, asks Lisa Isaacs, where do estate agents feature…

Read More
Products & Services

Riders on the storm

Agent weathering the storm image

In this perfect storm of lower transactions and commissions – and a failing online-only model – Joanne Christie says franchising is gaining in popularity.

Read More
Marketing

The future of Messenger Marketing

Messenger Marketing technology image

Let’s start with a vision of the future, says Nelly Berova. As Messenger Marketing becomes widespread, what role will it play in improving communication between agents and clients?

Read More
Regulation & Law

The property MOT

House floating above book image

Everybody is worried and grumbling about the forthcoming lettings law, but regulation can be a force for good, says Glynis Frew, CEO, Hunters.

Read More
Marketing

SEO… PR… They are all connected

SEO/PR brainstorming meeting image

In recent years, the public relations industry has been revolutionised, largely thanks to the power of social media, says Tara Dulake. It lets us publish our thoughts on an event instantaneously, which,…

Read More