Nelly Berova
Nelly Berova is a property industry marketing expert and Managing Director of digital marketing agency, Art Division.
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REVEALED: Why estate agent websites fail AI search
Rapid expansion of AI has changed how people search online - we look at why estate agents are missing out…
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COLUMN: What vendors really think about your estate agency website
If your estate agency website is failing to bring in new business, digital marketing expert Nelly Berova suggests you try…
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DIGITAL MARKETING: Four types of Google Ads that work best for estate agents
Google Ads is the biggest player in the pay per click market, but there are different types available. Marketing expert,…
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Bringing together PPC and SEO for agents
PPC advertising and SEO are two of the best methods for engaging audiences and converting customers. Marketing specialist, Nelly Berova…
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Achieving high quality estate agent content in the age of AI
Creating content with AI can make your life easier, but to be effective quality is everything, says digital marketing expert,…
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What are the pros and cons of writing blog content with AI?
AI is becoming a part of life at work and home, but how far should you use it in a…
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What is generative engine optimisation for estate agency websites?
If you’re serious about search, says Nelly Berova, then you need to know how GEO optimises your estate agency website…
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DIGITAL MARKETING: Essential components of a lead-generating property website
A function of your property website is to generate and convert leads, but there’s more to it than meets the…
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Top eight SEO ranking factors for estate agent websites
If you’re wondering how the Google algorithm chooses which estate agent websites to rank highly in the search results, Nelly…
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7 types of estate agency marketing content that really work
Varying your agency marketing content helps you reach niche audiences, match form to channel and reinforce your message, says Nelly…
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