Nelly Berova
Nelly Berova is a property industry marketing expert and Managing Director of digital marketing agency, Art Division.
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BLOG: The digital marketing shake-up facing agents in 2027
Five trends will reshape how consumers find and choose an estate agent during the next year, according to digital marketing…
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BLOG: Why every estate agency needs ‘first-party’ data
The estate agencies who do well in the next 10 years will be ones who harness first-party data, explains Nelly…
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BLOG: What the main AI platforms mean for estate agency marketing
Nelly Berova looks at how to reach customers via AI - and what you need to do to get your…
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Turn web traffic into landlord enquiries – not just clicks
Nelly Berova reveals seven steps for turning a letting agent's high performing website traffic into landlord instructions.
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What the best estate agency websites do differently
Scratch the surface of the top performing estate agency websites and you’ll find sites strategically built to generate business. Digital…
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FEATURE: Why property portals are not enough
Property portals are crucial to estate agency businesses, boosting visibility and generating enquiries - but dependency on this model comes…
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REVEALED: Why estate agent websites fail AI search
Rapid expansion of AI has changed how people search online - we look at why estate agents are missing out…
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COLUMN: What vendors really think about your estate agency website
If your estate agency website is failing to bring in new business, digital marketing expert Nelly Berova suggests you try…
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DIGITAL MARKETING: Four types of Google Ads that work best for estate agents
Google Ads is the biggest player in the pay per click market, but there are different types available. Marketing expert,…
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Bringing together PPC and SEO for agents
PPC advertising and SEO are two of the best methods for engaging audiences and converting customers. Marketing specialist, Nelly Berova…
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