Nelly Berova

Nelly Berova is a property industry marketing expert and Managing Director of digital marketing agency, Art Division.

Nelly Berova

28th Mar 2026
0 472

DIGITAL MARKETING: Four types of Google Ads that work best for estate agents

Google Ads is the biggest player in the pay per click market, but there are different types available. Marketing expert,…
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Nelly Berova

19th Feb 2026
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Bringing together PPC and SEO for agents

PPC advertising and SEO are two of the best methods for engaging audiences and converting customers. Marketing specialist, Nelly Berova…
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Nelly Berova

19th Jan 2026
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Achieving high quality estate agent content in the age of AI

Creating content with AI can make your life easier, but to be effective quality is everything, says digital marketing expert,…
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Columns

8th Nov 2025
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What are the pros and cons of writing blog content with AI?

AI is becoming a part of life at work and home, but how far should you use it in a…
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Columns

17th Oct 2025
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What is generative engine optimisation for estate agency websites?

If you’re serious about search, says Nelly Berova, then you need to know how GEO optimises your estate agency website…
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Nelly Berova

6th Sep 2025
0 599

DIGITAL MARKETING: Essential components of a lead-generating property website

A function of your property website is to generate and convert leads, but there’s more to it than meets the…
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Nelly Berova

18th Aug 2025
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Top eight SEO ranking factors for estate agent websites

If you’re wondering how the Google algorithm chooses which estate agent websites to rank highly in the search results, Nelly…
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Nelly Berova

11th Jul 2025
0 1,479

7 types of estate agency marketing content that really work

Varying your agency marketing content helps you reach niche audiences, match form to channel and reinforce your message, says Nelly…
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Nelly Berova

18th Jun 2025
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What Google’s algorithm update means for estate agency content creation

If you use AI tools such as ChatGPT to create content for your estate agency website, changes to Google’s experience…
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Columns

15th May 2025
0 1,737

ADVICE: How to get more Google reviews for your estate agency

Nelly Berova looks at why Google reviews are important for your agency, how to get more and what to do…
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HMO licence applications jump 40% as landlords switch strategies

The large increase in licensed HMOs reflects the expansion of additional HMO licensing schemes over recent years. In many of the areas mentioned, HMOs...

Tenants drum up support for more selective landlord licensing schemes

"Celebrating the rights we have won is really important". The demise of the PRS. More cost, less choice. In some areas and to some people, no choice a...

Rightmove legal action backer could be set for £100m payday

Will agents who didn't contribute to the fees for the legal action still benefit equally when, hopefully, it is successful?...

Estate agencies on alert as watchdog investigates fake reviews

I must be getting old I find myself agreeing with people these days! I totally agree but it is not just across the property industry it is everywhere....