Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Portal boss says his exit ‘nothing to do with failed Rightmove bid’
Owen Wilson, whose firm REA Group only four months led an unsuccessful bid to buy Rightmove, is to step down as CEO.
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Big estate agency in hot water over leaflet error
Gascoigne Halman has been rapped by the Advertising Standards Authority for including a home in one of their leaflets that was not on its books.
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Rightmove reckons it knows best months to list a property for sale
Portal has crunched data from its website and beyond over the past 13 years to reveal the best times for vendors to list properties with agents.
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Big estate agency removes listing pictures after complaint
Haart, which is part of Spicerhaart Group, reached an informal agreement with the Advertising Standards Authority to remove some old photos of a property.
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BLOG: Agent boards ‘visual pollution’ or an effective marketing tool?
Westminster Council says action is needed to deal with "dozens of agent boards littering front gardens", but Trevor Abrahmsohn says they are the most effective tool in the agent's armoury.
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Zoopla offers new info on crime rates and flood risks
The portal says it is breaking ground by providing property searchers with details on crime, flood dangers and planning applications.
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Agents star with reality TV celebrity in new Rightmove ads
Local agents have jumped in front of the camera to produce a Rightmove TV ad with Sunderland lass Charlotte Crosby to sell her home city.
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Grumpy marketing idea gives estate agency a very merry Christmas!
North London agency Legacy Property Consultants put the Grinch front and centre of a new festive marketing push.
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Rightmove to dive into marketing blitz on Xmas day
Portal says new ads, which are part of its ongoing 'believe it' themed marketing will air while most agents are recovering from Xmas lunch.
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Rightmove changes ‘misleading’ valuation ad after agent complaint
The Advertising Standards Authority resolved the issue informally with the portal after receiving a complaint than an advert for free valuations was misleading.
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