Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Free Zoopla masterclass on winning instructions
New six-part video series with Ian Preston focuses on helping agents convert valuation enquiries into instructions.
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Winkworth caught up in AI picture controversy
The franchise group agreed to change some property images after client complaints they were misleading, The Times reports.
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Big estate agency ‘takes to the skies’ in latest marketing push
Jackson-Stops has partnered with Annie Tempest for another warm-hearted animated advertising collaboration.
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OneDome ‘comes to the rescue’ in first TV ad campaign
The proptech firm's first national TV ad depicts a young couple breaking the news to parents they are buying a property.
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Rightmove avoids more share price woes as court date set
The portal has seen its shares fall 25% in six months despite profit increase forecasts up to 5%.
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Property investment firm changes ‘misleading’ email ad
Invicta Investment Properties Ltd trading as Invicta Property agreed to alter the advert after a complaint to the ASA.
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AI-empowered Zoopla rolls out new strategies for agents and builders
CEO Paul Whitehead highlights investment in AI tools and the new homes market as key pillars in the portal's next-step evolution.
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Halifax brand faces axe after 173 years
Consolidation of Lloyds Banking Group’s retail banking operations could spell the end for the Halifax brand.
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Rightmove shares react to latest profit forecast
The portal's share price dipped at end of last week despite a predicted profit rise of up to 5%.
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Rightmove expects profit to rise up to 5%
The portal led by Johan Svanstrom says its revenue is expected to increase by up to 10% this year.
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