Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Zoopla signals AI-led future for agents as it returns to profit
The property portal’s chief executive Paul Whitehead suggests the brand is deploying AI 'more meaningfully' for agents.
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Two out of three homeowners overvalue their properties
There is a clear disconnect between homeowners’ perceptions and objective property valuations, according to new research.
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New calls emerge to revive Help to Buy
Help to Buy was good for buyers and the Treasury, says the Home Builders Federation's Neil Jefferson.
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New portal launches for off-market sales
Platform connects discreet sellers with identity-verified or fund-verified buyers, through partner estate agents, using binding contracts.
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Rightmove reports H1 revenue up 7% claiming major AI progress
Johan Svanstrom, Rightmove's Chief Executive, says it has taken significant steps in its drive to harness the latest 'agentic' AI technology.
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Hit for six! Zoopla named main sponsor of Manchester Super Giants
Zoopla will feature prominently on the playing shirts of both the men's and women's teams throughout the 2026 Hundred cricket season.
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Buyers want energy-efficient homes without the premium
Homebuyers want to understand the actual running costs of a property beyond the EPC, according to LRG’s Neil Louth.
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Estate agents ‘fear’ Rightmove retaliation in legal case
Lawyers in a £1.5billion action led by Jeremy Newman say agents are worried about "adverse commercial consequences".
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Phil Spencer joins Rightmove webinar on reducing fall-throughs
The Rightmove webinar will see television presenter Phil Spencer help provide tips on keeping property chains secure.
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Scottish property portal launches early access mobile app
ESPC says buyers using its new app will be able to view most new property listings up to 72 hours before they appear elsewhere.
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