Marketing
News covering the marketing of residential property, lead generation, buying and selling and business development.
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Zoopla unveils redesigned packages for SMEs
Smaller estate agency brands are now able to tailor the Zoopla's packages according to their needs.
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Winkworth engages property specialist comms agency
The Oracle Group has been appointed by Winkworth to lead its communications strategy to strengthen national brand awareness.
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Rightmove set for FTSE 100 exit
FTSE Russell has confirmed Rightmove will join the FTSE 250 when index changes take effect on 22nd June.
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RE/MAX franchisee’s comparison advert ‘misleading’
Company failed to substantiate claims made about services offered by rival estate agents, says regulator.
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Free Zoopla masterclass on winning instructions
New six-part video series with Ian Preston focuses on helping agents convert valuation enquiries into instructions.
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Winkworth caught up in AI picture controversy
The franchise group agreed to change some property images after client complaints they were misleading, The Times reports.
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Big estate agency ‘takes to the skies’ in latest marketing push
Jackson-Stops has partnered with Annie Tempest for another warm-hearted animated advertising collaboration.
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OneDome ‘comes to the rescue’ in first TV ad campaign
The proptech firm's first national TV ad depicts a young couple breaking the news to parents they are buying a property.
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Rightmove avoids more share price woes as court date set
The portal has seen its shares fall 25% in six months despite profit increase forecasts up to 5%.
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Property investment firm changes ‘misleading’ email ad
Invicta Investment Properties Ltd trading as Invicta Property agreed to alter the advert after a complaint to the ASA.
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