South Coast estate agency, Jacobs Steel, has been announced as official website and social media partner of Worthing FC, becoming the latest property firm to back the UK’s football scene through club sponsorship.

The partnership sees Jacobs Steel, which has seven branches across the region, aligning its brand with the National League South side for the next two seasons. The deal is a development of the relationship that has seen Jacobs Steel branding featured on video posts in previous years and now includes high-visibility branding on the club’s official website and digital channels.

Pat Barton, Managing Director of Jacobs Steel, said “Worthing FC is such an important part of the town, and we are excited to be a part of the club.

“Both on and off the pitch the club has come a long way in recent years, and we look forward to seeing what the next chapter has in store.”

Worthing FC, known as The Rebels, finished strong in last season’s campaign and are widely tipped for another push toward promotion from the sixth tier of English football.

Partnership pitches

The tie-up reflects a broader trend in the property industry’s growing presence in football sponsorship. Among the highest-profile examples has been Your Move’s sponsorship of the English Football League (EFL) and Zoopla’s support for West Brom.

Similarly, other agencies and property suppliers also continue to support football clubs across all league levels, particularly those on a local scale.

Joel Davison, Commercial Partnerships Manager at Worthing FC, added: “We’re delighted to strengthen our relationship with such an established local business. Their values align with ours and I’m looking forward to working more closely with Pat, Matt and the team moving forwards.”