Rightmove is launching a new TV ad campaign it says will “support agents by driving confident, better-informed home-movers to their properties”.

Filmed in the north of England, the ‘hero advert’ brings to life moments of belief experienced by movers across Britain.

These moments are visualised through a distinctive ‘glow’ that appears as people begin to understand what could be within their reach, inspiring home-movers to go to Rightmove.

Inspire confidence

The campaign centres on a series of adverts running across TV, Video on Demand and YouTube.

Launching tomorrow – 8th May – the multi-channel advert targets all home-movers. It aims to inspire confidence to make the move, helping buyers to better understand what they can afford, using Rightmove’s tools and services.

By doing so, the campaign aims to improve the quality and intent of enquiries sent to agents, Rightmove says.

Audience reach

It is expected to reach 90% of UK target adults, and will debut on TV during shows such as ITV’s new programme The Neighbourhood, Gogglebox on C4, and World Seniors Snooker Championship on Channel 5 from 9pm on Friday.

The new campaign line, ‘When you see what’s possible on Rightmove, you can believe it too’, marks the next stage of the portal’s ‘Believe It’ brand platform.

Motivated enquiries

Matt Bushby, Chief Marketing Officer at Rightmove, says: “This campaign is about supporting home-movers earlier in their journey, so they approach agents with greater confidence and clarity.

“By highlighting how our tools help people understand affordability and next steps, we’re helping our partners benefit from better-informed and more motivated enquiries,” he says.

“Reaching the UK’s largest home‑moving audience at scale allows us to deliver meaningful outcomes for agents.”

The new advert can be viewed here

More on Rightmove