Propertymark, the new property brand formerly known as NFoPP launched in February, is to promote its new identity on perimeter boards at 20 sporting events to be broadcast by Sky Sports this year.

It is part of a significant push by the NAEA, ARLA and NAVA to present themselves as consumer – rather than just industry – champions to the public.

The new campaign will include three cricket matches, six rugby matches and a single football fixture, Scunthorpe United versus Bradford City on the 24th March.

The rest of the events include a Rugby Union Varsity match at Twickenham on December 7th as well as an under-20s England versus Scotland match and the Rugby League Super League Grand Final at Old Trafford on October 7th.

Propertymark says the campaign, which will feature its new green logo, is to be seen by an audience of 9.5 million between the ages of 18 and 65 on Sky during the events.

“This demonstrates our commitment to support Propertymark to benefit members by reaching a wide and relevant consumer audience via popular televised Sky Sports events,” says Propertymark.

Long tradition

Propertymark joins a long tradition of estate agents backing sport financially. In recent years this has included Zoopla which in 2012 paid hundreds of thousands of pounds to be the main sponsor of Premier League football club West Bromwich Albion for three years until 2015.

Also, online agent FindaHome.com sponsored Port Vale Football Club in 2015, while last year London agent Kinleigh Hayward & Folkard signed up to a one-year deal to sponsor the first team of the regional Isthmian league club Dulwich Hamlet FC, and has also sponsored its youth teams.