Eleven percent of new homes buyers would prefer not to live in developments that include both affordable homes and open-market units, new research has revealed, underlining how a sizeable minority of buyers are still resistant to mixed developments that include ‘social’ housing.
The worrying figure is within a wide-ranging research document jointly produced by Jackson-Stops and Crest Nicholson and launched at a gala event last night in central London.
Scott Black, Managing Director of Crest Nicholson Regeneration, told those attending that: “We are working closely with our partners to ensure that we have a wide mix of affordable, rental, shared ownership and open market housing in a range of sizes so that anyone can choose to live in the new communities we build.
“We are already seeing the success of this model reflected in our regeneration developments.” This includes its Bath Western Riverside development (pictured, above).
Jackson-Stops’s Ben Babington also revealed that Phil Spencer’s much-repeated mantra that ‘location, location, location’ is at the core of many people’s buying decisions is no longer true.
This echoed the research’s findings that only 6% of the respondents in the survey said moving to their ‘desired postcode’ was important to them.
Other surprising results from the research include how ‘home technology’ such as surround-sound audio systems and mood lighting were only important to 9% of respondents.
But the ‘green message’ does appear to be tugging at buyer’s purse strings; 95% of those quizzed said they wanted their new home to be sustainable, although only 9% said they wanted their homes to have access to an electric car charging point.