EMoov could have spent triple that amount and it still wouldn’t have made them successful. It only gets attention. It doesn’t get enrolment from potential vendors.
For enrolment to happen, they needed a convincing message. They didn’t have one!
‘Sugar-daddies’ don’t make a business successful. Execution of a sound plan ticks that box
A lifeline for any Estate Agency. Rightmove and Zoopla are no devotee of Estate Agents. They view them as a commodity to attract consumer data. The portals have allowed agents to operate in a comfort zone.
The start of something better.
At this rate, rational long-term valuation will be pennies in the pound.
This constant misrepresentation of dubious statistics fools no one. Read the report.
Agreed that small independents are more than capable of taking on and beating the larger corporates and the opportunist hybrid/online offerings. Not, however, by playing by their rules.
Pricing is the last refuge of agents without creativity. And becoming involved with a sales culture that is predominantly transactional is the road to…[Read more]
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