Purplebricks has appointed Foxtons director Chris Beckwith to the newly-created role of chief sales officer to help achieve the daunting – and some say unlikely – goal of significantly increasing its market share.
An estate agent for more than 25 years, Beckwith started his career at Dexters, becoming MD before joining Currell (part of the Savills group) as CEO. He’s worked at Foxtons since 2019, where he led its recent flurry of acquisitions.
His appointment follows other heavyweight additions to the Purplebricks’ executive leadership team, with a chief people officer, chief digital officer and chief marketing officer all joining the company over recent months.
Beckwith’s remit covers all aspects of Purplebricks sales. Supported by a team of divisional sales directors, he will be charged with overseeing the sales journey for customers, using innovative technology along with a UK-wide team of local property experts to help the business expand its market share.
He says he’s joined the online firm at a pivotal time for agencies. “No other player in the market is as well positioned as Purplebricks to take advantage of the current interest and high levels of demand,” he says. “With their strong brand and advertising, online platform and tech-led approach, the business is uniquely placed to deliver what customers are looking for.”
Purplebricks CEO Vic Darvey adds (pictured): “I’m delighted to have a leader of Chris’ calibre join our team. His appointment comes at an incredibly exciting time for our business – our model has never been so relevant with customers actively embracing technology as part of their move.
“With his in-depth industry knowledge and expertise, Chris is the ideal leader to support our brilliant team of estate agents across the UK.”