SDL Property Auctions sells agent partner book to Iamproperty

The fast-expanding Iamproperty Group has acquired SDL Property Auctions’ portfolio of estate agent clients who use the SDL online Modern Method of Auction (MMoA) service.

Ben Ridgway, Managing Director, Iamproperty, (main pic, right) said, “This is another very exciting acquisition and is part of our continued mission to modernise the UK property market, creating solutions which save agents time and support them to drive efficiencies and revenues in their business.

Jamie Cooke, Managing Director, Iamsold, (main pic, left) added, “This acquisition will help us to further accelerate the growth of the Modern Method of Auction as leaders in the space. We’re pleased to welcome our new agents onboard to the Iamsold network.”

This acquisition will help us to further accelerate the growth of the Modern Method of Auction as leaders in the space.”

With the acquisition, Iamproperty’s Partner Agent network will increase to over 4,500 branches across the UK. Iamsold most recently announced a key milestone, hitting over £1bn worth of property sold via the MMoA in a 12-month period.

Strategic move

The strategic move is part of Iamproperty’s continued mission to modernise the property industry and develop solutions and services for estate agents, that have speed and security at their heart.

This comes as MMoA sales are growing at record levels each month, with consumer awareness and confidence in auction at an all-time high, according to Iamproperty.

The trade deal will create further opportunity for increased focus and innovation at Iamproperty and will allow SDL Auctions to focus on traditional, unconditional sales at its live-streamed auctions.

In 2021 alone their live-streamed auction sales raised in excess of £250m.

Over 1,000 estate agency branches will join Iamproperty and transition into its Partner Agent network, benefitting from the Iamsold auction offering with its unique market-leading platform and service.

Personnel moves

Some of the SDL Property Auctions team will also be joining Iamproperty, strengthening its UK team helping Iamproperty further accelerate the growth of the MMoA.

Andrew Parker, Managing Director at SDL said, “We see our area of growth within the market to be through our corporate partnerships, which have already proved to be a success over the last few years.”

SDL Property Auctions have retained a number of key estate agency clients, including Knight Frank, and all of its non-estate agency relationships, who will continue to benefit from SDL’s range of auction services including its live-streamed national auctions with traditional unconditional sales.